Marketing Maestro
I love the Graham Norton Show, he’s a master of his craft. He is effortlessly gracious and amusing and it’s evident he loves what he does. As a result he has a guest list any publicist would give their right arm for.
As I watched him tonight, I observed how upfront Norton is in marketing whatever book, show or concert his guests are promoting – yet the show never feels like an advertisement or public relations opportunity. The humour and genuine enjoyment of his guests diffuses any chance of this.
The show is a great example of authenticity in action. It is infused with Norton’s personality which is at the heart of the show. He is very much himself – engaging, funny and a bit naughty – and his guests love him for it.
If he has the loyalty of the world’s biggest stars he must be doing something right!