Marketing is a long-game.

Marketing can be a long-game - not a silver bullet.

Most people do not stick it out and many do not even know what they should be measuring so if you stick it out and focus on the important metrics, which is one sure way to get ahead of your competition.

All the little tweaks add up, but you got to keep doing it. Consistency is everything in marketing.

Tip 1 - You cannot improve anything if you do not have visibility

It is a simple concept. It is impossible to manage any process effectively if you do not have visibility of what is happening at every important milestone.

This is an example of how someone who has visibility of their marketing efforts will see their funnel.

Here are some Funnel hacks from Neil Patel :

• ?Always have 3 up-sells or down sells
• Speed and automation
• Webinars are great as a conversion tool

Resource: You may want to check this out: https://www.leadsquared.com/marketing-automation/

Tip 2 – Get over the old days of buying lists for your Email Campaigns

Here is an easy-to-understand example of why buying lists if no longer the answer to attract new leads to your business.

The Bad Database Column represents that while the Good Database Column represents a business who is consistently creating content that adds value to the market they want to serve. They have a much smaller database but their open rates, click-through-rates, conversions, and sales are much higher because they have put in the effort to add value to prospects so they can build a good database from the ground-up.

Tip 3 – CTR are down significantly

Working with many start-ups across Africa, Middle East and Europe who have raised money confirm that a sizeable portion of the money they raise is used for accelerating acquisitions.

Obviously when you are breaking into new geographies your costs will go up but if your CAC (Customer Acquisition Cost) is too high, you are not going to be profitable.

Therefore, you need to focus on optimizing conversions and one approach is using funnels.

Look at this easy-to-understand example of a company who sell glasses.

In the Base Column, you can see that the investment made into marketing ad spend is $10 000 that generates 100,000 visits.

0.5% of the visits convert into a sale. So, in total they sell 500 pairs of glasses.

Therefore, their CAC (Customer Acquisition Cost) is $20.

Then the marketing team evaluates the funnel and optimizes the campaign further which results in a 1% conversion that takes their sales from 500 pairs of glasses to 1000 pairs of glasses bringing their CAC down to $10.

This is a key metric to focus on and continuously focus on improving.

Remember Quality trumps Quantity.

Click Through Rates have gone down significantly over the last two years so continuous optimization should be a key focus for every marketing team.

?Closing Out......

In closing you need the right tools to help you get visibility into your marketing efforts. The good news is that you do not have to do weeks of research to find a tool that can assist you. Here is what you need .

Read More Here: https://www.leadsquared.com/marketing-analytics/

If you want to schedule a chat to cover your pain points, I am always on and available to assist you make the right decision.

Chantelle Fraser

[email protected]

+27 71 300 9435