Marketing Like Snoop: Revolutionizing Your Martech Strategy With Bold Moves

If you watched the Paris Olympics, you likely witnessed the “Snoop” effect. It made us wonder: Why was Snoop’s presence a game-changer, and how can we apply that to our martech strategies? At Illuminate by Cella 2024: The Intersection of Marketing and Technology, that’s exactly what we unpacked in our session Marketing Like Snoop: Revolutionizing Your Martech Strategy With Bold Moves.?

What’s Snoop Got To Do With It?

X factor. Magic. Whatever we want to call it, Snoop’s presence brought a certain spark to content marketing at the Paris Olympics like never before. With his humor, authenticity and effortless charisma, Snoop broke the traditional mold of sports commentary and changed the way we engaged with the Olympic Games.?

Viewers weren’t only feeling this magic; it was quantifiable. NBC Sports’ social channels saw a sharp increase in impressions, views and follower counts. So, the real question is, how can you bring that same magic to your martech strategy?

The Evolution Mindset

We’ll get back to Snoop in a second, but before we kick-start conversations about revolutionizing your martech strategy, let’s first talk about the mindset of evolution. This evolution mindset is about two key things: being adaptable and staying true to your values. As marketers, we need this mindset because we’re constantly required to pivot and adapt at a moment’s notice with everything around us changing constantly, be it technology or how consumers engage with brands.?

When you adopt the evolution mindset, you start to approach your strategies differently. You become more willing to make bolder moves and pivot when necessary. What’s more, with the right martech tools, you can do all this quickly, smartly (with data to back you) and at scale.

The result? Fun, meaningful and engaging brand experiences for your audience.?

Bringing that Snoop magic to your martech strategy comes down to three key areas:

• Authentic engagement: Leveraging martech to create genuine connections
• Unexpected innovations: Using martech to surprise and delight audiences
• Multichannel mastery: Syncing martech tools to deliver a seamless, cohesive experience across channels

Authentic Engagement: Leveraging Martech for Genuine Connections

The power of authentic engagement is undeniable. At the Olympics, Snoop demonstrated this effortlessly. We saw how he genuinely connected with everybody, from icons like Martha Stewart and Michael Phelps to other athletes and fans.?

The thing is, however, that anyone can post regularly, craft compelling content or launch clever campaigns. But it’s the brands that connect with their audience through genuine, relatable authenticity that stand out. Martech can help you achieve that. How?

When you’re able to harness data analytics and customer insights as marketing technology allows you to, you can shift away from mass-market approaches toward personalized, customer-driven ones. It allows you to engage personally with your customers and turn your products and campaigns into experiences they relate to and want to share with others. This leads to a strong emotional connection with your brand and develops a strong sense of community among your customer base.?

Maximizing Employee Advocacy for Authentic Engagement

Traditional marketing, company social media and paid social media advertising have limits in achieving reach and meaningful connection. The solution? Employee advocacy. Statistics show that employee posts achieve 8 times the engagement of content that a brand shares directly. The reason is obvious: People connect with people. Employee advocacy humanizes your brand, and turns a faceless entity into a relatable and trustworthy one.

Unexpected Innovations: Using Martech to Surprise and Delight

Back to Snoop – who could forget his standout moments at the Olympics? During a gymnastics event, Simone Biles and Jordan Chiles were briefly distracted, dancing to something. As the camera panned, it revealed Snoop in the crowd, dancing and trying to catch their attention. While he was there to entertain the spectators, no one expected him to entertain the athletes between events.

We know martech can do the job, but how can we use martech innovations to also surprise and delight our audiences like Snoop did??

AI-enabled martech tools leverage big data and predictive analytics to understand each customer profile deeply. What does this translate to? Using these tools, businesses can create experiences that feel almost…unexpectedly personal and timely. They can, for instance, offer recommendations or solutions before customers even know they need them. This level of personalization surprises and delights people by anticipating their desires and delivering exactly what they want, sometimes even before they ask. In fact, today’s customer expects no less.

Multichannel Mastery: Synchronizing Martech for a Seamless Experience

Snoop was everywhere at the Olympics. From the Trials to carrying the torch, giving wildly entertaining commentary on badminton and performing at the closing ceremonies in LA – he was everywhere that mattered at the Games. Also, he wasn’t just physically at the events; he dominated both social and traditional media throughout the games. When you look at this through the lens of the customer journey, we can see not only how remarkable this was but also the lesson it points to: the power of having a unified presence across multiple channels where it matters most.?

So, how does martech enable the multichannel mastery we all want to achieve??

Martech tools, like your customer data platforms (CDPs) and data management platforms (DMPs), gather and analyze customer data from diverse sources, including point-of-sale systems, social media and mobile app usage.?

When you have a consolidated idea of who your customers are across channels – and what’s important to them – you can create a cohesive phygital (physical and digital) experience for them that spans platforms, which, in turn, enhances engagement and loyalty. Moreover, you can use innovations like augmented reality (AR), for instance, to further bridge the gap between your digital and in-store experience, as we’ve seen brands like Sephora, Starbucks and Spotify do.?

Conclusion

Like the story of Snoop at the Olympics, you now have the tools to actualize your own story of marketing ingenuity – in a more data-driven, foolproof way. Your martech stack is crucial in the achievement of your marketing goals, but it all starts with a solid strategy. That’s where Cella by Randstad Digital can help you. Personalized expert martech guidance can help you build the right tech stack and recruit the right talent to:

• Market effectively across channels
• Boost sales and increase engagement
• Drive personalized experiences while delivering a consistent message

Contact Cella today to leverage your martech investments and drive your business forward!