Marketing Lessons To Learn From India's Most Popular Noodles Brand- Maggi

Maggi is undoubtedly the most selling noodle brand in India. From the students in hostels to housewives, everyone loves Maggi for different reasons. Not only the taste, but there are several more factors that make Maggi the best in its category. Even after getting banned, Maggi came back strong in the Indian market. Take a look at some marketing and advertisement lessons that we can learn from Maggi.

1. Have an emotional recall

Whenever we talk about Maggi, an image of a mother cooking the tasty noodles comes to mind. Maggi has been presented as a family food for years, and their ad campaigns have helped them to retain this image. Advertisements are nothing if they don’t relate to real-life emotions.

2. Use short and meaningful taglines

Taglines hold an important part in any marketing campaign. Maggi is using short and catchy taglines from years. Take the example of “Taste Bhi, Health Bhi." This tagline can attract a large number of customers, as noodles are something people avoid eating because they believe it is unhealthy.

3. Make the most out of your brand's packaging

Maggi has a recipe manual on the backside of the packet. These recipes help a lot when someone is making Maggi for the first time or doesn’t know how to make it. Giving proper knowledge about the product in the packaging is also a good lesson to be learned. Not just this, the brand always comes up with innovative ways to interact with customers through quiz and stories on packaging.

4. Don’t underestimate the power of celebrities

From Amitabh Bachchan to the Bollywood diva Madhuri, Maggi has used the most popular celebrities of India in their ads. This is one of the biggest reasons for becoming the No. 1 noodles brand, as people in India blindly follow these celebrities and tend to use the products these legends suggest.

5. Communicate your message through multiple channels

From print ads, billboards, movies, TV ads, to social media, Maggi ads are everywhere. Brands usually do the mistake of focusing one way of marketing which can be risky too, so always try to be available for as many types of marketing as possible.

These marketing lessons from Maggi will surely help you in the advertisement strategies of your own brand. Do share your favourite Maggi stories with us.

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