Marketing Lesson
On the side of the road in the pedestrian zone sits a blind man, begging for money with a cardboard sign saying "I'm blind, please help".
Not too many people cared about him. A coin drops into the Tin Can every now and then, but not more than that. But one of the marketers stops and looks at the cardboard for a moment. Then she takes the cardboard, turns it around and writes something on the back.
She puts the cardboard back in place with her writing facing the front. The blind man wasn't able to see what she did, but the difference he clearly notices is that the 'business begins to flourish' after she has left. More and more people stop by and give him money.
On the sign, the marketer wrote "It's a beautiful day. And I can't see it".
#Lesson: Emotion leads to action while reason leads to conclusions.