Marketing leaders unite to drive global change
Infinite Edge Consulting
We provide end-to-end marketing, organizational consulting, and training to help brands thrive through change.
When I started my career, marketing was a powerful force for shaping culture. We made people feel things, want things, and consume things. And damn, we were good! Much of where we are culturally, environmentally, and socioeconomically today can be traced back to 20th century marketing—driven by a handful of creative geniuses who rarely considered the long-term ramifications of our efforts.
But a little over a decade ago, I began to feel an overwhelming lack of meaning. Attuned to the state of the world, I realized I could be using my talents to do more. To do better. Like a calling, I found a new direction: “Harness the power of consumer demand to drive rapid, radical change.”
Many of us share a profound sense of urgency today: things aren’t changing fast enough. It’s going to take a lot more than legislative action to transform our culture, create true global equality, and reverse the increasingly severe impacts of climate change. Only the same passion, creativity, and discipline that got us here can move us in a new direction. We must act together rather than seeking a solo stage. It’s time to say goodbye to greed and desire for status and embrace a new motivation: global transformation.
As storytellers and brand creators, talent cultivators and corporate consciences, market empaths and growth drivers, CMOs bring invaluable perspective and truth-telling that’s needed to turn the corner. Being a force for change and navigating the unknown isn’t always easy or intuitive. We need new capacities, strong allies, and a fresh approach.
We can build this together.
Mary Gilbert
Co-Founder - Infinite Edge Consulting | CMO - Folloze | Future Ready CMO
Hear what leading CMOs have to say
With the world battered by economic, environmental, political and social upheaval, strong, savvy marketers will be the ones that lead us forward. Transformational change is needed now to help build a more resilient, sustainable future. We spoke with top global Marketing Leaders about the powerful role we can play in establishing a new world order and a new way of doing business.
Introducing the Future Ready CMO Academy
Join a movement for constructive global change. This community is led by a cohort of top marketers, cultural transformation specialists, and leadership trainers from around the world, focused on empowering marketing leaders to usher in a new dynamic where good businesses that make a difference will thrive. There’s no cost to join this community of like-minded marketers and future-ready leaders and get access to the latest tools and content to create real change.
Want to learn more? Explore the Academy.
Meet Our First Program:?Becoming the Change
Our inaugural Future Ready CMO course is launching soon. Mary Gilbert had a chance to talk with course contributors New York Times bestselling author and founder of the Modern Elder Academy, Chip Connelly, and renowned author, speaker, and transformational coach, Shelley Paxton. We talk about their journeys as rebel leaders and the unique skills required now. We also explore the power of a group transformation experience, why now is the time, and how you can take part.
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Create Your Future Ready CMO Playbook
Interested in creating your plan as a Future Ready CMO? Our upcoming Future Ready CMO Academy course is a great first step. You’ll come out of the program with a personalized playbook designed for your unique situation, expertise, and resources. It’s a physical action plan you can take back to your organization and implement with your team.
Straight From the Source: CMO Perspective
The Future Ready CMO Academy is currently conducting a combined qualitative and quantitative study to better understand how today’s CMOs see their role in shaping the future, where essential influencers can have the most impact, and what they’re doing to prepare.
Access Early Insights. Get the Report.
Your Perspective Matters
Lend your perspective and be heard. Take the survey to help determine what’s possible when Future Ready CMOs lead the way.
Add Your Perspective. Take the Survey.
Stay Connected. Join the Future Ready CMO Academy
There’s no cost to join. Become part of a community of like-minded marketers and future-ready leaders, with access to the latest tools and content to help you drive change.
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