Marketing Leaders - September 2024
Headley Media
Providing B2B lead generation, specialising in Content Syndication for tech companies and media agencies worldwide.
Welcome to September's edition of Marketing Leaders!
This month, learn how to navigate the risks of AI in B2B lead generation.
Plus, explore why the marketing funnel is still relevant for tech marketers, and download the ungated Content for CoSy Checklist.
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Latest Blog: Navigating the Risks of Using AI in B2B Lead Generation
We all know the impact AI has had on B2B marketing this year. But with suppliers claiming to include AI within their solutions to generate your leads, is it all that it seems? And what questions do you need to ask to gain clarity into their use of AI??
We discuss the risks and potential benefits of using AI in B2B lead gen, and the key questions to ask your suppliers before you commit.
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Blog: Why the Marketing Funnel Is Still Relevant for B2B Tech Marketers
Despite being one of the oldest marketing concepts around, funnel marketing still holds a lot of value when it comes to creating a holistic approach to your B2B marketing strategy.
Over the years the funnel has grown, been stretched, and even turned upside down, so what should you really be focusing on when building your marketing funnel in 2024?
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Video + Checklist: How To Choose Content for Your CoSy Campaigns
Grab the opportunity to download the ungated Content for Content Syndication (CoSy) Checklist.
Choosing the right content is one of the most important components of any CoSy campaign.
The formats and topics we recommend depends on several factors, including the type of campaign you're running and the technology audiences you need to reach.
Explore the video, checklist and blog on this all-important topic below.
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Expert B2B Marketing Resources
Can't wait until next month? Explore our Resource Hub for the latest B2B marketing and lead generation advice.
Speak to you soon!
The Headley Media Team