Marketing Leaders - October 2024
Headley Media
Providing B2B lead generation, specialising in Content Syndication for tech companies and media agencies worldwide.
Welcome to October's edition of Marketing Leaders!
This month, discover a new way to reach AI decision-makers and influencers with Headley Media's latest brand, AI Corporate.
Plus, we're exploring the risks of using AI tools in B2B lead generation and discussing the final step in any trustworthy lead gen campaign: lead validation (and why it's more important than ever).
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A New Way to Reach the AI Decision-Making Committee, as It Evolves.
Introducing AI Corporate!
The?technology decision-making committee is evolving?and so is your target audience.
Reach and engage with?AI professionals, influencers & decision-makers worldwide?with AI Corporate.
As an expansion of Headley Media's trusted and established technology brand portfolio,?AI Corporate?is the?most considered approach to targeting the new world of AI decision-makers.?
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Latest Blog: Navigating the Risks of Using AI in B2B Lead Generation
AI has undeniably transformed B2B marketing this year.
But as more suppliers shout about AI-driven solutions for generating leads, how do you know if it truly delivers?
What critical questions should you be asking to understand their AI capabilities??
We explore the potential risks and rewards of using AI in B2B lead generation, and outline the essential questions to ask your suppliers before running a campaign.
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Key Question: Is Your Campaign's Lead Validation Being Taken Seriously?
The final step in any trustworthy lead generation campaign? Lead validation.
To feel confident in the quality of your campaigns and the leads generated, you need to feel confident in your supplier's lead validation process - a topic that is gaining more visibility within the industry, and for good reason...?
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Expert B2B Marketing Resources
Can't wait until next month? Explore our Resource Hub for the latest B2B marketing and lead generation advice.
Speak to you soon!
The Headley Media Team