Marketing Leaders - May 2024
Headley Media
Providing B2B lead generation, specialising in Content Syndication for tech companies and media agencies worldwide.
Welcome to May's edition of Marketing Leaders!
This month, explore Everything You Need to Know About Lead Qualification, including the 5 key strategies to use. Unpack a hot topic for B2B marketers: Gated vs. Ungated Content, and grab your?copy of The Changing Face of the Technology Buying Committee.
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Latest Blog: 5 Lead Qualification Strategies You Need to Know About
MQLs and SQLs are two of the most used acronyms in the lead generation world.
But what lead qualification strategies give you the edge? What are the most valuable insights out there to help you nurture your MQLs into SQLs?
In our latest blog, we answer those key questions and discuss the Top 5 Lead Qualification Strategies every tech marketer needs to know about.
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Industry Question: Gated vs Ungated Content: What's Best for B2B Marketing?
It's not always the right move to gate your B2B content, so how do you decide when it is?
Discover the do's and don'ts for gated vs ungated content as we unpack this key industry topic.
Spoiler alert: When done right, we think both strategies should feature in your marketing strategy...
领英推荐
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Headley Media's Most Popular Blog: The Ultimate Guide to B2B Content Syndication
Amidst the changing face of the technology buying committee you might find yourself questioning your traditional targeting, or wanting to expand your reach across new audiences.?
But who are the decision-makers in B2B technology, and what can you do to get ahead?
With insights from AWS, Proofpoint and more, explore the full tech buying committee by department, level of influence and stages of the buyer's journey in our ungated guide.
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Expert B2B Marketing Resources
We'll see you again next month! If you can't wait until then, explore our Resource Hub for the latest B2B marketing advice.
Speak to you soon,
The Headley Media Team