Marketing Leaders - January 2025
Headley Media
Providing B2B lead generation, specialising in Content Syndication for tech companies and media agencies worldwide.
Welcome to the first edition of Marketing Leaders 2025!
Whether you're feeling energized by January, or still waiting for that "new you" to show up, we’re kicking off this year’s Marketing Leaders with everything you need to navigate the lead gen industry and stay ahead in 2025...
If you want to know how to spot key differences in lead gen suppliers, or perhaps AI has left you feeling even more confused than it did last year, we've got you covered!
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Going Beyond The Cost-Per-Lead: A Marketer's Quick Guide to Evaluating Lead Quality & Suppliers
Are you working with a 'network aggregator' to deliver your lead gen campaigns? What is an "anonymous subcontractor"? Do you know how to tell the difference between all the lead generation players in the game???
In 2025, to fully evaluate each supplier, you need to look beyond the cost-per-lead (CPL) they're offering. What other value are they delivering, and do you trust their methods?
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Need to Know: What Are The Risks of Using AI in Lead Generation?
As AI continues to transform the B2B marketing landscape, it's crucial to understand both its potential benefits and hidden risks.
However, a lot of marketers are feeling overwhelmed and just don't know where to begin.?
Discover the truth behind AI promises in lead generation, what to watch out for when suppliers are claiming to use AI, and the key questions to ask to ensure high-quality, trustworthy results.
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Expert B2B Marketing Resources
We'll see you again next month! If you can't wait until then, explore our Resource Hub?for the latest B2B marketing advice.
Speak to you soon,
The Headley Media Team