Marketing Leaders - February 2024

Welcome to February's edition of Marketing Leaders.

This month, read the Complete Guide to Email Lead Nurturing. Plus, discover the Importance of Validating Your B2B Leads and?another chance to read our latest (ungated!) report: The Changing Face of the Technology Buying Committee.

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NEW Blog: Everything You Need to Know About Email Lead Nurturing

Email lead nurturing is one of the most effective methods of pulling your prospects through the marketing funnel.

With a steady stream of thoughtful, creative and educational nurturing emails, you can keep your brand front of mind, for when your prospects are ready to buy.

?? Learn More About Email Lead Nurturing

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Lead Validation: How to Get More From Your B2B Leads

Lead validation is, unfortunately, where much of the B2B lead generation industry often falls down.

However, this crucial part of the lead generation process?is the difference between lead generation and?quality lead generation.?

Learn more about the importance of lead validation, and discover the best practices your suppliers should be following.

?? Learn More About Lead Validation

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Ungated eBook: The Changing Face of the Technology Decision-Making Unit

With insights from Amazon Web Services (AWS) , Proofpoint , CyberTheory and more, our latest report answers: Who are the decision-makers in B2B technology, and what can marketers do to get ahead?

Grab your ungated copy of The Changing Face of the Technology Buying Committee and discover how to:

• Identify the full buying committee for your tech solutions.
• Effectively expand your targeting and messaging.
• Reach the right people at the right time in their buying journey.

?? Who Are The 2024 Tech Decision-Makers?

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Looking for More?

We'll see you again next month!

If you can't wait until then, explore our Resource Hub for the latest B2B marketing advice.

Speak to you soon,

?The Headley Media Team