MARKETING KEY #1 - It's Not About YOU!

When I'm meeting with business owners to help them build a marketing strategy or discuss design options, I've found that they are often talking a lot about what they like or don't like. I have to consistently remind them that it's not about them but about their customers. Often, we are not our target audience and because we know our industry better we often would market to us different than to our average client. It is so important with any type of marketing that we are creating our strategy and marketing elements in a way that pleases our target audience, which may not always be our preference. However I think our preference is always to obtain more clients and if that is your goal then you need to remember that it's not about YOU!

Click Here To Join my new LinkedIn Group "Marketing Matters For Business Owners".  We're just getting started and look forward to building a powerful and safe environment where business owners and decision makers can come to learn more about online marketing strategies.  This is a no sales allowed environment!