A Marketing Journey: How You’re Going To Be A Revolutionalist If You’re Such A Traditionalist?

Traditional Marketing to Digital?/ ranatagil.com

Marketing is shaped by very different dynamics but the determinant and basis factor is the culture of the place/state which is where the marketing process will begin, relying on the demand you can make your service and produce your product. In this part you need to understand the customer needs, needs tend to be universal, and wants tend to be local. If you’re new in the market you can make a new chart but what if you have a company that is more than a half century or more? What you’re going to do?

In old brands, there is one constant rule: deep-rooted brand culture! A deep-rooted brand culture shaped by more than a half-century of experiences, scenarios which is brand faced in every process customer to store, store to finance… These experiences create the rules and the structure of the brand, but with e-commerce, the traditional structures cannot survive and the brands that are aware of the change and ready to change that means they pass the test in this new PR world, which means Digital marketing and thousand of terms bang into our life. We cannot just say quality, good prices, seasonal discounts, various products, and a couple of stores are equal to a strong brand. Now we need an Instagram to show we are alive ??, we need a brand blog which is not just the history of our brand which will show our future and brand’s too, we need to sell on different international platforms and the final and most important part is coming! we need a very well-directed and Professional Digital Marketing Department ?? Do not think all these are spontaneous these are all caused by traditional marketing experiences. Now let’s review all these as a Professional and make first base!

When you put your marketing mix into action, you deliver the value desired by the consumer.

I took one of the most important marketing education from the 美国伊利诺伊大学香槟分校 by Coursera , from Professor Hayden Noel This efficient education makes you very well known about marketing basis.

Marketing Basis elements: Product, place, promotion, price. These elements help create value for the consumer by delivering the perceived benefit. Marketing involves creating and delivering offerings that have value for customers and the marketing strategy is the plan by which this value is created on a sustained basis. Place part could be understood as a store’s place or location but you can apply for e-commerce, the country/region which you serve with your work or products, or the marketplace which you are in.

First Step

Marketing Analysis (the 5 C’s)

Customer-Company-Competitors-Collaborators-Context

-Determine the value; Determine where value gaps exist in the consumer Marketplace.

Customer

Understanding. the consumer’s needs, preferences, and behaviors of the target populace is the main aim. Marketing specialists analyze the demographic, psychographic structures buying patterns, and other factors to create a detailed profile of their ideal customer. They are trying to know the consumers are help in tailoring products, services, and marketing messages to meet their expectations and needs.

Company

The company is the place where the story begins, of course. It is a core structure too. In the setup process, the digital marketing specialists aim to understand the company's strengths and weaknesses based on its resources, capabilities, strategic position(internal/external), and future targets. Also, they are analyzing the internal/external market’s environment which helps to see strengths and find the weaknesses to plan effective marketing strategies for the brand, these will show the road and the brand's effectiveness in the market.

Competitors

For marketing specialists analyzing the competitor's place in the market is crucial for positioning the company effectively right place in the market. The marketing specialists are searching for competitors' strengths, weaknesses, strategies, and market share to identify opportunities and threats. You need to do this because, in this big system, you will take your margin from the same part. This analysis will help your marketing strategies because you can see the potential of your sector via your competitors and change your aim according to their experience in different marketplaces.

Collaborators

The collaborators also referred to as partners or stakeholders, are entities outside the company that can impact or be impacted by its marketing activities. It includes suppliers, distributors, retailers, and other business partners. Marketing specialists assess the relationships with these collaborators to ensure a smooth supply chain, effective distribution, and overall success in the marketplace.

Context

The context refers to the external factors that can influence the company's marketing efforts. It includes macro-financial factors, cultural trends, technological advancements, legal and regulatory issues, and other environmental elements. Searching and understanding the broader context helps marketers anticipate changes, identify opportunities, and mitigate risks in the market.

Second Step = Value Decision

Market Segmentation > Target Market Selection > Positioning

*What value could my business provide to the consumer?

This value should be in the form of benefits that you provide to satisfy the need. These needs not should be the basic needs because in this consumerism anything with good marketing could be your potential product to sell but at this time you can lose the value of your brand because short-term plans will have little amount of success. To make a strong brand and sustainability success you need to be balanced, and this starts with value. The first stage of a value decision involves identifying possible groups of consumers who exist, and whose needs you can satisfy. These groups must share needs in common. This process is known as segmentation.

Value decision = STP: Segmentation, Targeting, Positioning

Third Step

Marketing Mix (the 4 P’s) Product, Place, Promotion, Price

a) The Product Features (including packaging)

b) The Place or Where It Is To Be Sold (channels)

c) The Promotion (advertising, PR, events, social media)

d) The Price (premium, competitive or discount)

The value created by the first three elements of the marketing mix: product, place, promotion

In conclusion, the evolution of traditional to digital marketing is imperative for brands deeply rooted in tradition. While old principles hold relevance, integrating digital strategies is crucial and essential for success in today's business world. A strong brand culture is a basis for the sustainability of the company, but the rise of e-commerce and the digital age necessitates adaptation, this adaption is crucial, it needs to be soft and radical at the same time. That means you need to adapt to today's market and keep your old consumers in your present possession.

The Marketing Basis elements provide a roadmap for understanding customers, competitors, collaborators, and the broader context, guiding effective marketing strategies. The subsequent steps, Value Decision and Marketing Mix stress the importance of delivering value through segmentation, targeting, and positioning, extending the traditional 4 P's framework to digital channels and online platforms. In essence, the marketing journey now combines traditional principles with digital innovation, requiring brands to embrace change and consistently deliver value aligned with evolving consumer expectations. This synergy between traditionalism and digital transformation defines a truly revolutionary brand in today's dynamic market.

You can also reach the article on my blog /ranatagil.com/ https://ranatagil.com/2023/11/19/sunday-post%e2%9d%84%ef%b8%8f-a-marketing-journey-how-youre-going-to-be-a-revolutionalist-if-youre-such-a-traditionalist/