Marketing Isn’t Just About More Leads!

We can’t tell you how many times business owners have told us something along these lines: “I don’t need any marketing. I have more business than I can handle right now!”

If you’ve said something similar, this article is for you.

In fact, if you have more business you can handle, where you’re referring out more work than you’re actually taking on, you need marketing just as much as a desperate business owner trying to get business in the door!

Luckily for you, your problem (albeit a good problem to have) is one you can easily tweak. After all, you’re doing something right. People are finding you and choosing you to handle their issues. However, your specific problem is that too many people (and oftentimes the wrong people) are picking you.

The simple fix??Make your messaging more specific.

There’s likely only a certain type of person or certain type of issue you enjoy working with. Focus your marketing message on that in order to weed out the other things you’re not as excited or passionate about. Not only will this help filter out the high volume that you can’t handle right now, it will streamline the future people who walk through your door so you’re not turning away nearly as many people!

From there, if you find that you still have way too much business, you can raise your rates—and do so significantly.

While we can’t help you raise your rates, we can certainly help you hone your marketing message and help you attract the right kinds of clients.

Schedule a time ?to chat with us today.