Marketing Inspiration #5
Marketing Inspiration #5
Your monthly dose of inspo to boost your marketing mojo.
Here are some brand new insights from Automated Creative’s Shiny New Object podcast , where senior brand leaders share their vision for the future of marketing.
“Have a very simple vision and have the structure to put it in place” - Sir Martin Sorrell, Executive Chairman and Founder, S4 Capital
According to Sir Martin, nothing is too complicated to explain. A very simply articulated mission statement can take you further than corporate planning and overly complex ideas. But a good mission isn’t enough: you also need to create the structure to make your ideas happen in reality. In the debate between strategy and execution, Sir Martin thinks both are equally important.
With S4 Capital, Sir Martin is following where the growth is. For him, that’s digital marketing. Find out more about how he sees the “two worlds of advertising.”
“Always be excited to learn that you’re wrong” - Rob Bullough, Director, Global Brand Marketing, EA-Electronic Arts
Rob thinks that, no matter how much marketers learn, they’re wrong most of the time. And that’s fine: as society evolves, the way people make buying decisions changes every day. This means there are no evergreen solutions, but we can use all our knowledge to do the next thing a little bit better.
Throughout his career, Rob has “voraciously” learnt new things, trying to never plateau. Moving from one skill set to the next has been great practice for moving from one marketing hypothesis to the next. Find out how Rob advises marketers to challenge themselves and more marketing tips here .
“The consumer does not speak ‘boardroom.’ “- Amy Chiwaye, Head of Business Development, Anheuser-Busch InBev DraftLine South Africa
Amy does a lot of consumer deep dives to understand why people buy her brand’s products. Understanding what makes people tick is one of her best marketing tips, as well as remembering that consumers are motivated by different things than perhaps a boardroom full of high-ranking executives.?
Listen to more of Amy’s top tips here .?
Automated Creative News - We picked up 5 accolades at the Digital Impact Awards
It was an honour to be recognised at the Digital Impact Awards in all 5 categories we were shortlisted for. We picked up the following awards:
Best use of data - Gold for our work with KFC
Best use of digital from the food and beverage sector - Gold for KFC work
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Best use of AI - Gold for work with Jim Beam Peach
Best Small Budget Digital Campaign (Under ￡20k) - Silver for work with Jim Beam Peach
Best use of digital from the healthcare and pharmaceuticals sector - Silver for work with Durex Philippines .
Thank you to Communicate magazine, our fantastic clients and team!
Read more about the awards and our results here .
Automated Creative Case Study - Costa Coffee
We worked with Costa Coffee to improve the effectiveness of their Click & Collect app and to gather first party data on the psychological triggers that drove performance.
We delivered a 20.39% improvement on performance benchmarks and provided the brand with clear guidance on the best language and imagery that engaged customers.
Read more here .
And there is more Marketing Inspiration this month on Advertisers Watching Ads - our show where brands watch other brands’ ads and discuss their merits and failings, in partnership with Contagious .
See how the Vienna Tourist Board resorted to an unorthodox advertising approach , how KFC ran a YouTube-based free chicken campaign in Spain, and how Samsung is trying to bring back the flip phone . We’ve also started the Christmas countdown and talked about the Lonely Bounty in the Celebrations box, plus we did our annual John Lewis Christmas ad review with our panel of agencies and brands.
All this with guests from Reckitt, Tesco, Beiersdorf, 20something, Betfair, AB InBev, Adidas, Virgin Media O2, GSK and so many more.
Do you want to share what you thought about these ads or suggest a new one for us to debate? Get in touch! Email us on [email protected] .