Marketing Inspiration #14
Marketing Inspiration #14
Your monthly dose of inspo to boost your marketing mojo.
Here are some brand new insights from Automated Creative’s Shiny New Object podcast, where senior brand leaders share their vision for the future of marketing.
“Ask questions on your brand: where is it represented, what kind of experience do you create? And more importantly, when the purchase is done, do you stay relevant for the customer?” - Tatyana Kahl, Marketing Director, Activation and Usage - Visa
Creating a longer term commitment with consumers is critical for Tatyana. She urges brands to start thinking about brand building during and after purchase, not just beforehand. A great example of this are brands like Apple and Audi, which find ways to become more embedded into consumers’ lives when they buy their products. This includes how people are treated in shops, how they go through the post purchase journey, and any opportunities brands take thereafter. Find out more about how to do just this on Tatyana’s episode.
“Don’t forget that you’re talking to real, normal people” - Alexandre Blumenthal, EMEA Marketing and Communications Lead, Lenovo ISG
Marketers should remember that their content goes out to people who are immersed in their everyday lives, says Alexander. Brands need to attract their attention, but also speak to them clearly and persuasively. Making your message clear and simple helps it resonate better with all audiences.
Ideally, making a great product that consumers want to talk to other consumers about is the best way to produce “real” marketing. Listen to Alexander explain more about being real and marketing strategy here.
“We need to constantly adapt and to constantly create. It’s all about change and being adaptive.“- Sally Bos, Executive Marketing & SDR Director EMIA, Hexagon Asset Lifecycle Intelligence
Speaking to Sally about the key to creating successful teams and delivering great work, she explained her strong belief in adaptability above all else. Embracing change, not being afraid to look for alternatives and to create something different - these are all the qualities she looks for when recruiting for her team. Her Shiny New Object is being adaptive, too. Find out more here.
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Automated Creative Case Study - Soap & Glory
Our Book the Bathroom campaign for Soap & Glory helped Walgreens Boots Alliance boost brand awareness and consideration. It also led to three times the benchmark in add-to-cart rates, and we gave the brand lots of useful insights for future advertising, from verbal messages to visual cues.
Read all about it here.?
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Are you ready for the Secret Club of Advertising Rebels (S.C.A.R)?
S.C.A.R is an event where brands and their adtech partners share success stories in challenging the advertising orthodoxy. Each guest brand presents a case study of work they have done with their advertising rebel partner. It’s short, sharp and inspirational. No sales pitches, no massaging the truth - just a first hand view of what it's like to be a brand innovator.
Come listen to?PensionBee’s CMO?Jasper Martens,?Pizza Hut’s Head of Digital Marketing UK & Europe?Nicola Keane, and some more surprise guests. Thanks to Mindshare for hosting us and for MAD//Fest for being our partner.
领英推荐
Book your ticket here.
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This month’s ‘Best Marketing Tip’?
“Build your career on passion”
It’s all too easy to obsess about getting the right job, climbing the career ladder, or making the best career choices to advance. However, Sarah Bogue, Director of Brand, Marketing and Communications at EY, suggests that building your career on passion is the best strategy to ensure you’ll always get ahead.
If you are driven by your passion, you’ll always find a way to bounce back from setbacks. Putting your passion first helps drive good marketing and advertising content, too. Strive to find if you can do things “another way” - not necessarily better, but differently. If you always set yourself incremental goals to make small changes or improvements in each new project, before you know it, all these little changes and tests and tries will be enough to move you even further ahead than you would think.
Listen to more of Sarah’s marketing tips here.
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People have been saying nice things about Automated Creative
“Automated Creative helped drive a strong performance on the Soap & Glory brand and to determine which assets worked. AC was able to generate and optimise ads for multiple audiences, all the way through the conversion funnel.”
Kristof Neirynck, Former Chief Marketing Officer Global Brands, Walgreens Boots Alliance
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And there is more Marketing Inspiration this month on Advertisers Watching Ads - our show where brands watch other brands’ ads and discuss their merits and failings, in partnership with Contagious.
We’ve seen clever advertising from IKEA before, but what about an anti-IKEA campaign? Visit Sweden showed us how they’re claiming back their place names from the brand, in their Discover the Originals ad.
We then moved to the B2B space to see how Spotify have been selling their advertising by writing songs for CMOs...
...and onwards to a bold initiative by KFC to break into the world of haute cuisine. And let’s not forget the daring and very necessary campaign to dispel myths and educate about female genitalia, run by Canesten.
Check out all these ads on our channel and hear from marketing leaders from Unilever, CvE, Rich Brett FinOps Ltd, Danone, Volando, Avon Cosmetics, Humana, The Gym Group, bacano.io and Publicis Groupe.
Do you want to share your thoughts about these ads or suggest a new one for us to debate? Email us on [email protected].
And here are some ads you should have seen - via our friends at Contagious: