Marketing Inspiration #13

Marketing Inspiration #13

Your monthly dose of inspo to boost your marketing mojo.

Here are some brand new insights from Automated Creative’s Shiny New Object podcast, where senior brand leaders share their vision for the future of marketing.

“Ask yourself: is this something I want in the world and can I be proud of it? “- Conor Byrne, Senior Director, Marketing Global, NextGen Markets, Indeed.com

Being remarkable doesn’t come easy: you need to always question whether what you’re producing is the best version of the work. Are you being the best version of yourself in the work, too? These questions are what drives Conor Byrne, but he does realise the tension between getting things done and getting them perfect. As marketers, he agrees that you should try and get things out the door quickly enough, but also of the quality that you can be proud of. Working at pace needs to be balanced with taking it slowly. Find out how here.

“Marketing is not a science, it’s a craft. You need to learn by doing” - Anders Holv?e, Director - Head of Marketing & Digital, Telenor

As far as Anders is concerned, the best way for marketers to improve is to learn by doing. Rather than focusing on theory, degrees and studies, he advises all young marketers to get stuck in - preferably working in an agency where they can get the maximum possible exposure to all that marketing entails. In time, the experience is what builds intuition, which then leads to great creative work. Listen to Anders’ other tips on the podcast here.

“If you give something a repeatable name, you’re giving it fuel to travel further by itself.” - Barney Worfolk Smith, Director, Megadog

When he was working at Unruly, Barney followed a very clear modus operandi: make everything recognisable and repeatable. That meant creating catchy names for things like the “adpocalypse” - phrases that could become soundbites and would travel “by themselves.” This has served Barney ever since, and he tells us how he uses it in his new venture as “go to market” specialist on the podcast here.

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Automated Creative Case Study - Polident

We used social listening to help Polident understand the consumer landscape and then worked on hundreds of ads that gave the brand insight into the creative cues that worked the best for their audience. Our ads beat all key benchmarks, all while delivering important insights.

Read all the details here.?

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This month’s ‘Best Marketing Tip’?

?“Don’t always shoot for the heart”

S?ren Mohr, Nordic Media & Digital Manager at Nestlé, shared with us his learnings from… deer hunting! In marketing as in hunting, if you over analyse and spend too long looking into insights and data, you may miss the opportunity to make an important advertising move for your brand. Instead of taking the absolute perfect shot, going for something imperfect, but well timed and impactful, will yield results.?

Find out how S?ren advises brands to keep moving forward and why he thinks more businesses should think of themselves in terms of the subscription model, here.

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People have been saying nice things about Automated Creative

“We worked with the amazing team at Automated Creative to optimise our social media ads in order to identify how best to communicate our new long-serve strategy to our target Sourz consumer. The team were great and ensured we achieved the best results possible with our first consumer campaign in a number of years – absolutely smashing all our KPI’s.”

David Cotter, Brand & Customer Marketing, Edrington UK

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And there is more Marketing Inspiration this month on Advertisers Watching Ads - our show where brands watch other brands’ ads and discuss their merits and failings, in partnership with Contagious.

We learnt about Walmart’s community outreach and how dads can still read Bedtime Stories to their children from prison.

We also moved back into the Metaverse with Burger King’s Burger Glitch ad, which poked fun at video game glitches and hinted at a virtual store to entice more people to download their app.

And, continuing with the slightly weird AR vibe, we also saw John McEnroe play tennis against his younger self in an ad from Michelob, before coming back down to earth to see Unilever’s efforts to reduce plastic waste in India.

Check out all these ads on our channel and hear from marketing leaders from Oppo, Amplifon, Mast-J?germeister, GE Healthcare, NewDigitalAge, Ecologi, Attachment, Alamy, JPMorgan Chase, Performance Marketing World, Takeda Pharmaceuticals and Big Black Door.

Do you want to share your thoughts about these ads or suggest a new one for us to debate? Email us on [email protected].

And here are some ads you should have seen - via our friends at Contagious:

• Oechsle / Mannequins Spectators;
• Samsung / iTest;
• Sherwin-Williams / Speaking In Color Case Study;
• Band Network / Fans Will Be Fans.