W/C 1st April 24

It's a resurgence! This newsletter took the backseat in 2023, BUT it’s back and will be published biweekly. I’ve got plenty to share, so buckle up!

We’ve given our website a refresh!

With all of this great advice for others, we turned that advice towards ourselves; we just launched our brand new Banter website. It's more than a facelift; it's a bold statement of who we are today and the remarkable journey we've embarked on. It's definitely time to make sure your web presence accurately reflects who you are in 2024 - because things have changed, your customers have changed and they way they behave has changed.

LinkedIn’s ‘Suggested Post’ Algo

LinkedIn’s algorithm update is working on a new way for posts to show up on other people's feeds (finally). ??

A ‘suggested post’ will see distributed content being shared to targeted ?? users for months, or even years. It’s true that content lives and dies on the feed pretty quickly, but the platform is starting to recognise an author’s expertise and amplifying the content. Generating author credibility, the focus becomes "knowledge and advice" instead of virality. It makes sense but feels a little late to the party.

The full release update is worth the read. ??

Google Ads Auto Pause Function

Google Ads will automatically pause ad groups with low activity to help improve budget efficiency. You can unpause your ads if you desire...but would you be prepared to disagree with Google's recommendations??

Are you taking steps to boost your conversions?

Ensuring your sales and marketing teams are aligned is nothing new, but the real opportunity for success is when they work together. Salespeople know the needs of their audience base, and marketers need to produce the content to support them in their journey. Check out this article about multi-touch lead generation.

Something interesting, and oh so spicy!?

KFC Thailand Celebrates 40 Years With Extra Spicy. Brilliantly funny and oh so perfectly Thai. They launched a mega spicy range of chicken - Kai Jai Ded - “giving merciless tongue-numbness”, coupled with a Spicy Relief Hotline to provide calming-the-burn-assistance to those indulging.?

This gimmick is just too funny to pass up, and the Thai’s lapped it up.

We gave ACF Equipment's website a revamp!

At Banter, we work with clients from a diverse range of industries, recently, we worked with a defence system client based in Canberra. Our revamp of ACF Equipment's website transformed it from a clunky and unsecured site to a dynamic, user-friendly platform.?

Now, customers can effortlessly buy new, buy used, or trade their own agriculture, construction, and forestry equipment.

Banter services included: UX, UI, Design, SEO, Copywriting, Development, ongoing maintenance and content updates.

Hopefully, you’ve enjoyed these marketing insights, we’ll keep them coming!

I'd love to hear from you too, so feel free to share your thinking with me.