Marketing Insights: Trends, Tradeshows, and Annual Planning
Health science marketing is constantly evolving. Is your company ahead of the curve or falling behind? To find out, you need industry data to use as a benchmark. Our annual marketing trends report provides just that. We’ve surveyed companies across the industry, uncovering how they spend their marketing budgets and what techniques yield the greatest success.??Get your copy of the 2023 Annual Trends Report?.?
One of the insights in our previously mentioned trends survey was that a majority of life science companies participate in annual planning. This is encouraging since strategic planning is essential to effective marketing. As your company develops a plan for 2024, our worksheet can help you clarify your goals and fine-tune your strategy. Don’t wait to get started — the rest of the year is flying by!???
Speaking of annual strategy, how do trade shows factor into your planning? Simply showing up is not enough; you need precise strategies to maximize your ROI. In our recent blog, we outline three essential questions to define your trade show truth and execute a WOW-worthy exhibit.???
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