Marketing Insights: December 2021
Dawn Gribble
?? Marketing Audit Expert ????? | MIH | MCIM | Strategy & Market Intelligence for Growth
Welcome to my December newsletter, I hope you find it useful!
Marketing News: What You Need to Know
Instagram?continues to roll out the function to Swipe Up for links on Stories now making the feature available to all.
Twitter?has updated its terms on unauthorised use of private media and depictions of individuals. For more read?https://askdawn.link/aL3tLZ?The platform has also launched its Spaces feature, an audio drop-in function similar to ClubHouse.
LinkedIn?is now giving users with Creator Mode activated, access to Newsletters and LinkedIn Live broadcasting, providing more opportunities to maximise audience engagement on the channel.
Google?confirms it's November 2021 Core Algorithm has been rolled out, and had this advice for brands.?“We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”
and gives advice on reputation management
Upcoming Webinar: 15th December 11am UTC
Join me on 15th December at 11:00 am UTC for my next webinar:
What's Included
Your Marketing Questions Answered
How affordable is online reputation management?
Reputation management could take the form of a daily strategy that you perform in-house, to hiring the services of a consultant, or specialist agency.
Affordability will of course depend on several factors such as location, industry, experience, and company size.
While some people are looking for quick fixes, a proactive approach to managing your reputation will yield the best results in the long run.
Generally speaking, your Online Reputation Management should cover the following areas:
A positive online reputation can help you increase sales, build credibility, get and stay ahead of your competition, strengthen your brand impact, and aids recruitment efforts.
The question you should really be asking yourself is How Valuable is Reputation Management to my business?
Online Awareness Days: Dates For Your Diary - January 2022
1st - National Hangover Day
2nd - Science Fiction Day, Cream Puff Day
3rd - Drinking Straw Day, Chocolate Covered Cherry Day
4th - Trivia Day, Spaghetti Day
5th - Keto Day, Whipped Cream Day
6th - Shortbread Day
7th - Tempura Day
领英推荐
8th - Bubble Bath Day, Winter Skin Relief Day
9th - Sunday Supper Day
10th - Cut Your Energy Costs Day, Clean Off Your Desk Day
11th - Milk Day
12th - Shop for Travel Day, Curried Chicken Day, Marzipan Day
13th - Rubber Ducky Day, Sticker Day
14th - Dress Up Your Pet Day
15th - Strawberry Ice Cream Day, Use Your Gift Card Day 18th - Peking Duck Day
19th - Popcorn Day
20th - Cheese Lover’s Day, Get to Know Your Customers Day
22nd - Celebration of Life Day
23rd - Pie Day
24th - Compliment Day
25th - Opposite Day, Plan for Vacation Day
26th - Spouses Day
28th - Have Fun at Work Day, International LEGO Day
29th - Puzzle Day
31st - Inspire Your Heart with Art Day
#ICYMI Hospitality Trends 2022 Webinar
Trends & Insights included:
?? Experiential Holidays
?? Staycations
?? Return of Global and Business Travel
?? Work From Hotel
?? Transformational Travel
?? Buyer Behaviour
?? Leading Drivers of Travel Decisions
?? Digital Marketing Mix
Let’s Talk
Do you need a new marketing strategy, support & advice, a campaign plan or a fresh perspective?