Marketing Insights: August 2024

Dear Marketing Colleagues and Business Leaders,

Welcome to webdew’s August 2024 Marketing Insights.?

Here's a quick rundown of this month's key marketing trends:

AI-Driven Personalization

AI is changing how we make marketing personal. For example, Netflix uses AI to look at what you watch and suggest movies and shows just for you. This is much more personal than just putting someone's name in an email.

Voice Search Optimization

To make your content easy to find with voice search, use everyday language. Instead of just using the phrase "best pizza near me," write answers to questions like "Where can I find good pizza nearby?" This way, when people ask their smart speakers, your content is more likely to show up.

Interactive Content Engagement

Adding fun, interactive features like quizzes or polls to your website can keep visitors engaged. For example, Buzzfeed is famous for its entertaining quizzes that not only attract users but also help them learn about their audience. This makes your site more enjoyable and helps you understand what your visitors like.

Short-Form Video Continues to Dominate

Short videos on platforms like TikTok and Instagram Reels are very popular, especially with younger people. For example, Chipotle uses TikTok to create fun challenges that get fans involved. Adding short, catchy videos to your marketing can help you reach more people and keep them interested.

AR Enhances Social Commerce

Augmented Reality (AR) helps people shop online by letting them see how things will look on them before buying. For example, apps like Sephora let you try on makeup virtually using your phone’s camera. If you have a clothing store, you might consider using AR so customers can see how a shirt looks on them without trying it on in person.

Neuromarketing

Neuromarketing tools help businesses understand how people feel about their products on a deeper level. For example, a company might use AI to see if a new ad makes people happy or excited. While this technology can provide valuable insights, it’s important to always ask for permission and respect people’s privacy when using it.

Quick Action Items:

• Evaluate your AI personalization capabilities.
• Adapt top FAQs for voice search.
• Create one interactive content piece.
• Produce a 30-second vertical video.
• Explore potential AR applications for your products/services.

Why not challenge your marketing team to implement one new strategy from this newsletter? Sometimes, a small change can lead to significant results.

We'd love to hear your thoughts on these trends. What's working well for you? What challenges are you facing? Let's keep the conversation going.

Until next month, here's to your marketing success!

Best regards,

webdew