Marketing Insight of the Week: The Evolution of Marketing + Operations Roles

Lila MacLellan of Fortune magazine released an article on Monday shining light on a quiet but growing trend of companies strategically phasing out the CMO title in lieu of more operationally focused positions. Two key takeaways:

• Convergence of CMO and COO Functions: Evolving markets demand closer marketing and operations collaboration. Successful companies find that blending the strategic insights of marketing with the logistical prowess of operations is required to run a modern marketing offense.?

• ? CMOs as Data Savvy Operators: The role of the CMO has dramatically evolved from purely creative endeavors to include data-driven decision-making and operational efficiency. This shift demands that marketing leaders acquire additional new skills, particularly in analytics and technical literacy, plus an understanding of broader operational concerns, all of which add value to both the top and bottom line.

These shifts are less of a pivot than an acknowledgement that the CMO role and responsibility has expanded significantly, requiring a new, streamlined approach.

If your organization is facing similar challenges modernizing marketing operations, we can help. You can also check out similar articles by Consiglieri including: The Evolution of the CMO Role: Embracing Operational Excellence.

#LeadershipDevelopment #CMOtoCOO #MarketingTransformation #OperationalExcellence #StrategicLeadership