MARKETING IDEAS & ADVICE - XPOSURE
xposure creative
Experts in sales & marketing automation, web design, social media, SEO & PPC. Helping you sell more, to more, for less.
THE CREATIVE WORLD CUP 2022 ADVERTS
As I write this I’m sitting at my desk looking out the window at a dull, grey, drizzly English day in November. Unusually for this time of year though, we have the 2022 Fifa World Cup in Qatar to brighten our outlook.
Now, this World Cup has a lot of controversies, which is thoroughly deserved. Still, as per every FIFA World Cup, we like to curate a celebration of creative marketing and advertising, by showcasing our favourite World Cup advertisements from the sponsoring brands.
This year is certainly different in terms of amount and type due to several factors. For 1 having the tournament in Winter, rather than summer is a massive difference. This also leads to brands having to get the balance right between sporting commercial celebrations and Christmas family togetherness. Our current situation in World economics also comes into play. Any company that comes across as extravagant is not going to win any hearts and minds.
With that in mind here is our selection of the best FIFA World Cup advertisements of 2022.
7 COMMON SOCIAL MEDIA MARKETING MISTAKES BUSINESSES MAKE
Social media has become a part of our everyday lives. Whether it’s Facebook or Instagram, social media platforms play a huge role in our daily activities. As such, they also serve as a powerful tool for businesses looking to reach out to their target audience.
But despite its popularity, social media marketing is often misunderstood. Many business owners fail to realise the potential benefits of using these platforms to promote their brands. In addition, some marketers don’t even know where to start when it comes to social media marketing.
Here are some of the most common marketing mistakes that businesses make when it comes to social media marketing. Learn from them and you’ll be able to maximise your social media marketing strategy.
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SOCIAL MEDIA TOPICAL DATES
Every week we send out next week's topical dates you can use for your business social media. The aim of using these dates is to help improve your engagement.
Each week we give you free ideas and ways to use these dates to market your business. You can subscribe using the link below :)
WHAT'S HOT ON SOCIAL MEDIA
XPOSURE IN-PERSON MEETING
As some of you may know since the pandemic we have converted from office working to working from home, which has worked great for us and the business. However, we still aim to meet up in person once a month. This month we visited The Brews Brothers in Fernwood and tried out their delicious pastries, hot drinks and a few beers too!?
We discussed upcoming Black Friday promotions for our clients and exciting new projects for 2023!
WHERE A BEGINNER CAN LEARN SEO IN 2023
Alongside the growing demand for SEO professionals, SEO has become a skill that multiple digital specialists are expected to possess.
There is a lot to complicate this undertaking and let the assailing doubts win. But here's the best part: this article shares the tried and tested step-by-step guidelines on how to learn SEO and help you become an SEO expert in record time.?