Marketing Hasn't Changed At All
Sami Bedell-Mulhern
Podcast Host | Digital Marketing Strategist | Nonprofit Consultant
When you really think about it, marketing is the same as it's always been!
Now before you think I've completely lost it here me out!
Marketing at its core isn't any different. It's all about the way we create experience and community and how we tell the stories about our organization to connect with our ideal customers/donors.
This has been the case since the hay day of magazine advertising, before digital marketing and social media and will continue to be the case.
Yes, HOW we share those messages has changed, but the foundation of marketing has not.
We find so many organizations are spinning their wheels trying to do all the things instead of focusing on a foundation of who they are talking to and the messages that are going to mean the most to them.
I'm sharing strategies for how you can get back to basics with your marketing so you know that the efforts you are putting out are reaching the right people where they live.
What you'll learn:
→ the purpose of marketing.
→ why creating stories for your ideal audience is best!
→ where to market for best impact.
→ value driven content.
→ utilizing video!
>>>Listen Now<<<
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