Marketing in the Hamptons: Social Life Magazine Preview

To get the most out of your marketing efforts, it’s important to focus on the people who will be most receptive to your product or service. If you’re marketing luxury products and services to affluent New Yorkers who summer in the Hamptons, your potential audience is small but incredibly valuable. To get more exposure and better results from your marketing efforts, look no further than Social Life Magazine, where we produce Feature Articles, Ads, Exclusive Estate & Polo Events for our readers and guests alike. Here’s a sneak peek at what we can do for you. Enjoy!

1) The History of the Hamptons

The Hamptons region of Long Island, New York has long been a place for New Yorkers to escape to during summer months. During the Gilded Age, it was not uncommon for passengers traveling on one of NY's many luxury passenger trains to be greeted by one of NY's most well-known playboys upon arrival at Southhampton station. Luxury hotels, theaters and casinos were all part of an effort to attract new patrons that wanted to escape NYC during summer months. This continued until Prohibition took hold in 1920 and literally stopped everything from continuing here. This led to everyone leaving town or just staying home with their families during summers. Many people see parallels between then and now as many are fleeing NYC due to its high cost of living, struggling businesses and high crime rates especially compared to other metropolitan areas around US with less expensive real estate than Manhattan. Everyone wants out but how does someone get there? These are questions we will address later after talking about why you need our magazine within your target market segment people who live in Manhattan but want to spend time there every weekend. That is who our magazine targets. If you're wondering whether these readers would ever read another magazine instead of ours because they have read them all, let me tell you I asked myself that same question before doing extensive research. What I discovered was no matter how much they loved reading magazines or newspapers they loved reading magazines even more! If they loved reading newspapers even more than magazines? They still loved magazines more! But what if they loved watching TV shows even more than reading magazines, newspapers & books combined...what do think happened next? You guessed it right! They love reading magazines even more! And if that wasn't enough two things happened next which included liking social media platforms like Facebook, Instagram & YouTube even more. In fact, according to statistics compiled by Google Searches, The Hamptons was searched over 1 billion times last year alone.

2) Who Loves Summering in the Hamptons?

Whether they’re summering by the beach or enjoying a day at their country club, affluent New Yorkers love soaking up all that summer has to offer. But with so many events to attend and so many Hamptons Villages to tour, it can be difficult to know where best to spend your time. This is where Social Life Magazine comes in! We’re proud to announce our new feature on marketing strategies for marketers aiming to engage affluent New Yorkers during their summer break. As you may have already read on The Summer of Social Life, we recently surveyed more than 1,000 of these wealthy Hamptons denizens about what kept them coming back to the world’s playground year after year. Here are just some of the trends we discovered among our respondent pool: Affluent New Yorkers value being with it when they vacation—and even when they don’t—so making sure you have great Instagram content is a must. If there aren’t photos going live from an event, it doesn’t really count as an event. Make sure to include hashtags like #sociallifemagazine #hamptons #fashionweek before posting anything featuring real people from any event.

3) Social Events in the Hamptons

In one word, it’s luxury. Whether your focus is on polo matches, yacht parties or brunches with celebrities, social events in the Hamptons offer more than just food and drinks—they’re an experience of luxury that can benefit both you and your business. To get an idea of how marketing at social events works, here are a few successful strategies to consider for your next event Well-heeled guests want to network with like-minded individuals; if you attend social events regularly, make sure your materials—whether they be digital invitations or promo products such as pens and mugs—make it clear why people should buy from you. After all, these functions aren’t all about alcohol and apps; they’re about showcasing products and services that interest customers while showing off your unique personality. Your presence in networking environments will allow you to put names and faces together in order to establish new relationships. If you run into someone who could be useful in your industry, introduce yourself! Remembering others' names always makes them feel good—and when they hear their name during future meetings, they'll associate positive thoughts with your brand right away. Maintaining a presence at local restaurants and hospitality events also gives established businesses exposure to people who haven't been introduced to their company before.

4) Why is Social Life Marketing in the Hamptons Important?

In a few words, Social Life marketing is important because it enables us to connect with our target audience on a more meaningful level. To that end, we need to understand how to present ourselves—and by extension, our brand—to potential consumers. This means we must first consider who we’re talking to and what they respond best to; for example, if you’re offering products or services related to golf, might it be better to align yourself with pro-golfers as opposed to athletes from other sports? If so, how can you make those connections? And if not—how will people identify your company as being different from all others out there? The answers are always within reach if you ask yourself these questions and approach them strategically. With regard to marketing in general, whether done online through social channels or offline via traditional advertising, any kind of positioning boils down to one simple concept: brands take up space wherever they exist. For lack of a better phrase, think about it like real estate–where brands exist will ultimately inform their success or failure.?It should come as no surprise then that if your goal is to appeal to Millennials (of which 56% spend over $200 per year), you should look at renting space where Millennials hang out—be it bars, restaurants, cafes, etc.—before anywhere else. Once you determine where young people congregate (or have certain behaviors), you have a much better chance of finding them when they’re looking for something new to try. Look outside of retail storefronts too: engaging in experiential marketing has become a very effective way to grow a brand’s consumer base in recent years. It allows customers to feel more engaged with an organization while also giving them an opportunity to sample their product(s) directly from its creators at no cost whatsoever. What’s more, employees tend to love these types of opportunities because they get to talk about what they do every day! Plus, having dedicated representatives manning sampling booths at outdoor events can help educate passersby about your brand. More often than not, participating in such activities pays off handsomely later on down the line—as many companies have been able to achieve organic growth by leveraging word-of-mouth after attracting new clients at previous marketing events. Of course, though, it goes without saying that engaging with prospective clients can only go so far if you don’t truly care about serving their needs.?Researching your target market ahead of time is a great way to find out their wants and needs, but it doesn’t stop there: once you know what they want, you have to ensure that you can actually meet their demands. Put another way, despite your good intentions, if you aren’t actually equipped to handle their requirements, they won’t stick around long enough to give you a second chance. All in all, knowing your market well—both now and at least two or three seasons into the future—will help pave your path toward even greater marketing goals. Beyond that fundamental idea lies another reality of marketing that isn’t as easy to deal with: modern buyers are difficult to pin down because they don’t follow predictable patterns anymore.

For more information about Social Life Magazine's marketing campaigns in the Hamptons, contact: [email protected].?