Marketing H2 plans need to be revised

5 most brilliant LinkedIn marketing leadership posts I curated last week

1. Eric Siu ? - Staying involved is a superpower

One of the biggest fallacies in the last few years was for people to hire operators as if they could just run and grow your business for you while you sit on a beach.

2. Lenny Rachitsky - On Dharmesh Shah 's leadership principles

In our conversation, we discuss:

?? How to decide what ideas are worth investing in

?? The biggest lessons he has learned from building HubSpot into a $30B+ business

?? Dharmesh’s unique strategy for public speaking

And more...

3. Israel Blechman - Marketing H2 plans need to be revised

Even leading brands like Salesforce and HubSpot, with a prominent lower funnel presence, are struggling to hit their revenue targets this year.

4. Joe Daniels ??? - Showing, not telling

The best storytelling principle that you're probably underusing?

Look, crafting a narrative to position your product round is great. In my opinion, it's the best thing you can do.

5. Talia Wolf - Creating high-performing SaaS comparison pages

Your prospects?are asking themselves many questions so they can confidently choose which solution to buy or recommend for buying to whoever holds the decision-making keys.

A post from me :)

From mass marketing to mass personalization

Marketing is changing fundamentally. It's not just about tactics, but how we build strategies, align them with business goals, and structure our marketing efforts. The tools we use, our relationship with sales and CS, and marketing's impact on revenue are all evolving.