Marketing Growth When All Seems Lost
Jade Faulconbridge
Marketing operations & growth agency. Supporting large UK businesses with their marketing ambitions.
It's been an incredibly busy few months, helping clients move from tactical marketing to strategic and running a number of growth proof of concepts. It seems that there are a large number of businesses looking to diversify their marketing at the minute to grab as many sales as possible. It's great to see and I'm hoping to show my clients how they can be successful in these areas, even if they don't know who their customer is or where to find them!
In this newsletter I've themed it around "growth" - both in a marketing and business sense, but also for me personally. Let me know which piece resonates with you in the comments.
Meet Marketing Goals During a Hiring Freeze
Ever had your hopes up for gaining a new team member, only for it to be taken away alongside the message that you still need to hit budget? In this short blog we look at how fractional marketing is rising in popularity to fix this very problem.
4 minute read.
Speaking C-Suite to Get Marketing Buy-In
The C-Suite has its own language in every business, and simple marketing terms can be misunderstood or simply deemed unimportant. Making sure you're on the same page, by talking the same language as senior leaders is not just important, it's crucial.
3 minute read.
The Impact of AI On Search
Google's rolling out AI search slowly but surely which will ultimately mean a reduction in organic space. Want to compete on the first page? Your only way might be to pay for it. Read what we're thinking here.
3 minute read.
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Team Structures That Remove Silos
How you structure your team is important for sharing information, keeping teams close, and removing siloes. Should sales report into marketing? Or how about marketing reporting into product? We look at a couple of options for keeping the business happy whilst keeping marketing front of mind.
3 minute read.
Event: Nottingham Digital Summit
In September I "sold out" a room at Nottingham Digital Summit - with a packed out cinema room where people were standing to hear me talk, and others were being turned away at the door. It was designed to show companies and teams how they don't need to invest in more, simply figure out to use what they've got more efficiently. Want the slides? Comment below.
Personal triumph: Robin Hood Half Marathon
After 4 months of training I completed my first half marathon, a few days after getting back from a week in Mexico (where I ate tacos every. single. day.) It was an incredibly tough challenge, but I did it in 2 hours 5 minutes! Super happy with the result but I'll be aiming for 1:50 next year!
?? Who am I? I'm founder & CEO of Attributed Marketing
?? What do I do? Help businesses prove value & grow, without extra resources.
?? Who do I help? Marketing & commercial leaders with big ideas in medium-large orgs.