Hope is in Your Hands
Yvette Vega Biggs, MBA
Vice President Marketing and Communications | Executive Leadership | Human Centered Design and Social Purpose Marketer | Brand Transformer | Female Leadership Mentor
This year I’m excited to introduce Hope is in Your Hands , which is more than just a slogan —it’s a rallying cry, a reminder that each of us holds the power to change lives and shape a better Calgary for everyone.
Hope is a powerful force and it doesn’t take much to spark it. Even the smallest acts of kindness can inspire others and create a wave of positive change in our communities.
The Changing Face of Poverty
In Calgary, where the face of poverty is constantly evolving, this ripple effect is more important than ever. Poverty is no longer an issue confined to certain neighbourhoods or demographics. Today, it could be your neighbour, your co-worker or the family down the street who is struggling. The economic challenges of recent years have shown us that anyone can find themselves in need, often unexpectedly. Right now, one in four Calgarians can’t meet their basic needs like food, utilities and rent. This reality makes our work at United Way more critical than ever.
Ensuring Authenticity for Local Impact
When you give to United Way, you are supporting your local community; the images and videos in the Hope is in Your Hands campaign reflect this. We partnered directly with Calgary organizations like WINS (Women In Need Society) , Distress Centre Calgary , Calgary Counselling Centre and Sunalta Community Association to ensure we captured the essence, spirit and energy of their work that fuels what we do every single day.
When you give to United Way, you are supporting your local commuity.
Breaking Down the Myths: Get to Know Us
United Way often encounters myths and misconceptions about who we are and what we do. Some people may be unsure about how contributions are used or misunderstand the scope of our work, which can create a barrier to getting involved.
That’s why I challenge you—whether you’re an individual, a business or a community group—to get to know us better. Informed giving starts with understanding the true social impact of United Way’s work. Here are a few ways to do that:
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Why Your Support Matters
Every day, thousands of Calgarians face challenges that may seem overwhelming—whether it’s poverty, mental health struggles or social isolation. But these challenges are not insurmountable. Hope is in Your Hands ?is a call to action, reminding each of us that our individual efforts, no matter how big or small, can create a ripple effect that touches lives across our community.
Through our Community Impact Fund, we provided stable funding for 134 agencies in 2023. We helped 223,242 individuals in Calgary and the surrounding area, with 91% reporting an improved quality of life. This work is possible thanks to our community’s support. United, we can accomplish so much more.
Be the Change
The challenges we face as a community are complex and interconnected, requiring a collective response. Now, more than ever, we need people like you to step up and be part of the solution. Joining the movement means becoming an active participant in the transformation of our city. It’s about standing together with your neighbours, friends and colleagues to create a Calgary where everyone feels they belong.
When you join the movement, you’re not just donating or volunteering; you’re becoming part of a powerful force for good. You’re helping to create a community where basic needs are met, mental health resources are accessible and everyone feels a sense of belonging. This movement is about more than just short-term fixes; it’s about creating lasting change that benefits all Calgarians.
How You Can Join the Movement
Getting involved with United Way of Calgary and Area is more than just supporting a cause; it’s about being part of something larger than yourself. When you join the movement, you’re joining a community of passionate individuals who are committed to making a difference.
Here’s how you can get involved:
My own experience being a part of the United Way team has deepened my commitment to our mission and strengthened my belief in what we can achieve together. Every time I hear of someone’s life being changed for the better, I’m reminded that our work is about real people and real lives.
As we continue this journey, I invite you to join us and be a part of the stories we’re creating every day. United Way’s success is driven by people like you who believe in the power of community and the hope we can bring.
United, we can build a future where every Calgarian has the opportunity to succeed. The journey begins with you and it starts today. Remember, Hope is in Your Hands.
??I help you bravely connect in Community, Education, Home, & Work | Speaker, Founder Bravely Connected Schools | Proud wife of Jakab Co Renovations Restoring HOME
2 个月So well written Yvette. This is a crucial time for Calgary to come together, and for this message of hope. Love how you are rallying us together ????????????
Director of Marketing, United Way | social impact through behaviour change | cause marketer | passion for advancing the social innovation ecosystem
2 个月Thank you for sharing this blog, Yvette Vega Biggs, MBA, for championing the cause for Hope is In Your Hands and for explaining your "why" behind the campaign!