Marketing is going through an existential crisis by Alan Weiss

Marketing is moving faster then you can write the next page of your marketing plan. Your clients are everywhere but they are not responding to your marketing messages.  

Yes, it is a crazy world, I understand you, you are overwhelmed by the increasing cost of online advertising and with the amount of data you have to analyze. Today, you have customer contact data, website behavioral data, purchase data, and post-purchase experience data. 

How do you keep up with the technology overload, and the greatest changes are yet to come.

Google co-founder Sergey Brin said that the emerging boom in artificial intelligence is creating a “technology renaissance” that will drive rates of unprecedented change. “The new spring in artificial intelligence is the most significant development in my lifetime,” he said. “Every month, there are stunning new applications and transformative new techniques. Such powerful tools bring with them new questions and responsibilities.”

Companies believe marketing communications are effective; your clients disagree. Twilio published a fascinating, customer communications report showing how marketers are failing to understand their clients.

• Marketers think 13 percent of their marketing messages are unsolicited, while consumers feel 85 percent of the messages they receive from businesses are unsolicited.
• Marketers believe only 19 percent of marketing messages have information that is not relevant or useful, in contrast with 84 percent of consumers.
• Marketers suspect 26 percent of their responses to consumer requests are not timely, but 83 percent of consumers feel the responses are sluggish.
• Marketers think only 26 percent of their outbound communications are not personalized, while consumers feel it is 83 percent.
• Considering frequency of marketing messages, only 17 percent of businesses think the timing is too frequent, but consumers feel 79 percent of messages come too often.
• Marketers believe they use consumers’ preferred method of communication 83 percent of the time, though consumers disagree saying only 33 percent of marketing messages arrive over their preferred methods of communications.