The Marketing Goals - Increase Revenue!
???? Rajalingam Rathinam ???? Coffee with Raja ??
Growth Architect | Author of ‘The Growth Matrix’ & ‘From Clicks to Connections’ | Driving Transformation in Retail, Healthcare & SMEs through Branding, Marketing, and Digital Innovation
Many of us agree that whatever we do in marketing needs to get more revenue growth for the organization. Marketing plays a vital role in increasing revenue as it targets customers at every stage of the marketing funnel. It is the second-highest goal most preferred, next to brand awareness.
Ensure our marketing goals have revenue as a prime focus.
Determine our target audience and position our digital presence strong on social media and the web that attracts our audience. Ensure that the customers consume our content that can convert them into leads. Traffic to leads is always the hardest part and knowing the conversion rate better to strategies for marketing campaigns.
Keep the leads targeted, and re-targeted through emails, SMS, and WhatsApp. Whenever possible, share the success stories and conduct workshops/webinars. Build a community to make them loyal to our brand.
Try to have many touchpoints wherever and whenever possible. Offer discounts, Share a coupon, Give a referral bonus, and keep on giving something or other. Have a strong reason to connect and create an exception from them and fulfill it too. Keep retargeting.
We need to grow to sustain ourselves. To increase revenue, we need more customers, and marketing is a way to gain them. Serve the need in simple terms, and getting the right products on time can help to generate more revenue.
Note: Don't miss below newsletter as the above is a continuation of the same.
The Marketing Goals is a series of the newsletter, and wish to read the earlier letter, here you go.