The Marketing Funel

Growing a business means consistently focusing on marketing and sales. You don’t have to reinvent the wheel to find a marketing tool that works for you. Let’s talk more about the Marketing Funnel. This marketing strategy will help you bring in people who may not be customers yet, to nurture them, and to reach more people with your business message.??

Like any funnel you start from the top.

Awareness

This is creating marketing materials that allow people who represent your ideal customer to learn about your company and your product. Keep it general, but still valuable enough to keep them coming back.??

Consideration?

At this phase, you will create a deeper relationship with customers through targeted and personalized messages. You might move from a drip campaign to a personal one-to-one during this time.??

Purchase

Here is where you can sell to your customer, giving them information on purchasing, sharing specific benefits, and creating a sense of urgency with sales or promotion.?

Loyalty

Once your customer has purchased, don’t let that be the last time you speak with them. Keep your customers engaged by sending educational materials and helpful information.?

Advocacy?

Turning long-time customers into fans and potentially joining your team is the next step. These are the people who will advocate for the brand and are ready to try something new!?

Continually working to improve productivity and lifestyle tactics are the hallmarks of a successful entrepreneur. There’s no time like the present to get even better at it. Contact Alan with ?AdvancingWithUs to learn more business ideas, marketing ideas, and business tips & tricks.?

Published by:

Alan Pariser?

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