Marketing in Finance and Fintech; Wise and Warranted? Or Wasteful and Weak?
You’ve been looking at your marketing budget for the upcoming year and wondering honestly how you can justify the expense.? “Our sales team will take care of our profits!” you might think, or? “Our financial partners will help us feed the bottom line!” And even? “Marketing, you say? Fine, we’ll blast a couple of banners, email a new promotion to our database and hope that our PPC campaigns won’t get rejected.”
Admit it, this has crossed your mind.
And if it has, then you are in the perfect position to sneak up and ahead of your competitors with a holistic marketing approach that will make their growth look stunted and their future look bleak.
If you’ve ever been one of those people who has said ‘I don’t have anything to do with politics’, yet you walk along publicly lit streets, and drive on publicly funded roads, then perhaps you are also one of those people who think that marketing isn’t an important factor in your company’s growth strategy.
Full disclaimer; controversial statements are incoming.??
Excellent UX and UI of your company offering? This is impacted by Marketing.? The touch points by email or push from your product to your clients? This is impacted by marketing. The way your brand is positioned and stands out in the market? Marketing.? Your reputation? Marketing. The touch points of your brand that convince your leads to become clients? Marketing.
Marketing, marketing, marketing.
Now ask yourself, is your team sufficiently resourced to handle the digital relationships, the campaign management, monitoring and forward planning that would positively impact your growth trajectory across all marketing geos, markets and channels?? It is indeed unlikely.
Now that our rhetorical questions are out of the way, it might be worth pushing past the sound bytes and letting the data speak for itself.? For, the Madmen marketing style of the 6th Avenue days are well behind us.? Let’s ask a company which started its life as a data firm and manifested its digital sales arm 23 years later into a financial marketing agency, because all the facts were pointing at this one statement being true; 360 degree financial marketing is a necessity in strategic growth.
Backed by the FXStreet group, FinancialMarkets.Media calls upon decades of experience being immersed into the pains and thrills of what it is to be a titan FX website, and has evolved into a kind of marketing strategist to help its clients grow.? The company has, over time, accumulated a network of branding and performance websites via platforms like TradingView, Benzinga, and Bloomberg. More than 500 beneficial partnerships with websites like these ones allow the agency’s FX and fintech clients to reach their target audiences with efficacy, ensuring their brand message resonates where it matters most.? The company’s strength therefore (this is a dead give away), is performance media.??
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The agency acts as an extension of your inhouse team - not replacing them, but supporting them to identify weaknesses in strategy, and finding solutions for data-backed growth.? If you don’t know your CTRs from your CPMs, your branding from your performance, or your reputation from your SEO, why not think about having a chat with us. We’ve been doing this for 20+ years.
If you’re wondering why your display campaign wasn’t working, maybe we’ll find that one hole in your UX, or the broken links in your offsite SEO that will help to turn your leads into clients.
Branding campaigns are no longer buzz words of the past.? If used correctly, conjunctively and congruently in a 360 degree marketing campaign, your efforts are likely to be highly efficacious.? Or put simply; combining reputation management, SEO, content marketing, display & PPC can (wait for it).... Be profitable! Yes! We used that word!?
Agencies aren’t so terrible if you consider the fact that an agency contract can be terminated at the drop of a hat if the client isn’t happy.
So the pressure is on for any marketing agency to perform. And this is never truer than for an agency which has specialised in a fintech niche at the highest level, for so many years.?
Here is what past performance has told us in terms of what a 360 degree campaign looks like.
Our clients have already experienced how FMM is a holistic marketing agency that can truly boost fintech marketing efforts.? Our 1000+ book of publishers and our multilingual digital team can also regale you with stories of ongoing excellent cooperation. You too can access expertise, resources, and the strategic vision needed to elevate your brand and achieve lasting success.
Visit https://www.financialmarkets.media to discover how we can transform your marketing strategy.