Is Marketing with Facebook Groups on Your Radar? It Should Be!

Instead of always being on a hunt for new people to reach out to, why not create a Facebook group amongst the people who already follow you on various platforms? They already know you. Many probably trust you and look forward to your posts. This is your very warm market.

Imagine what having all of your warm market leads together in one easy place can do for your business! If you have never thought about starting your own Facebook group, this alone should be a great push to do so!

1. Reasons why Facebook groups work

Everyone you need to see your message is in one collective place! Since 2014 Facebook’s ongoing algorithm changes have made what we post on our profiles and business pages less visible. The focus has been to get users to pay advertising fees in order to have a broader reach. However, you do have a much higher visibility posting in a group.

Another powerful reason to have a Facebook group is that members get to “see” who has the same interests and goals as themselves. It creates a more natural dialogue and engagement across the posts.

This is great because when new people are deciding if they want to join your group, they can see it’s an active and engaged group.

2. Be specific when naming your Facebook group

People should not have to decode what your group is all about because of the name. It should be short, catchy and  [Continue reading at Nancy Ganzekaufer's blog site...]