Is Marketing an Expense or an Investment?

It’s no secret that when you’re starting a business, marketing is always listed in your expenses. But is it really? Humor me.

Expenses are transactional in nature, where investments are more about relationships. Marketing is about relationships, and the tools to build and maintain relationships are transactional.

Let me rephrase that. You invest in marketing, and expense the tools.

Why?

When you invest in marketing, you ensure that you are buying the right tools for the business goals you need to achieve. You invest in learning how to best reach the customer who will spend the most money with your business. You invest in staying on top of your market trends and changes. This investment will save you money and opportunity cost over time. The knowledge you invest in will benefit your business for years to come.

Here's a practical example.

Why Marketing is a marketing consultancy who helps small & medium sized businesses set up a sustainable, scalable, efficient and effective marketing function, founded by Elena Parial. The primary goal is to empower entrepreneurs to own their brand. I am a Senior Marketing Consultant with over 15 years of B2B, B2C and corporate marketing experience. Being industry-fluid allows me to bring successful strategies to clients who need to look at their marketing differently.

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