Marketing is Everything...

Let’s discuss what it means to be a marketer. You are a marketer. If you show up everyday on mission and excited to share your gifts in service to the world, you are in fact practicing marketing.

Copywriting extraordinaire Brian Kurtz was quoted as saying “When marketers understand what they’re doing at the deepest level and act with integrity and purpose, their work becomes a vehicle for bringing positive change into the lives of the people they serve”.

Once you understand this, you MUST and you WILL show up powerfully as you share your message because how could you not?

This is how I think about marketing. Marketing is everything. It’s the receipt someone gets when they make a purchase. It’s the font on your website. It’s the honoring of other’s time when you show up on a scheduled call. It’s the response time you offer when someone has an inquiry. It’s the cart abandonment email that get’s sent to remind someone of a purchase.

Now, I’m not saying theres only one approach to these aspects of how you show up in the market, I’m just proposing that we widen the scope of what we perceive to fall under the category of marketing.

Marketing is everything.

So often we like to compartmentalize the actions we take in business to check a box that we think justifies that we have given it an honest effort.

I’m just proposing that when we show up and ACT from a place of integrity and purpose, these right actions will flow effortlessly. There will be no angst around the work that we are doing.

If we believe that we are on purpose, we’ll send those extra emails without fear, and get them written with a fire in our belly.

If we believe we are here to be of service, we’ll follow up with someone who doesn’t move forward right away with our offering.

If we believe that what we are offering truly has the power to change lives, we’ll go to any length necessary to create a connection with our audience.

Because that’s marketing.

And Marketing is everything.

It truly can be effortless when we are in harmony with our purpose. It’s only when we have created dissonance because we seek to serve ourselves greater than we seek to serve others that conflict will arise in our minds over how we are showing up in our business.

From this place, appropriate action will be clear and resolute.

Because that’s Marketing. And Marketing is everything.