Marketing Education & News from Nvent Marketing

Welcome to?Marketing Ideas for Growth.??

Each month we'll share quick, relevant marketing news and tips to inspire or inform your marketing strategies.

I believe that Marketing your brand on the internet will be different in 2023:

OpenAI?and the launch of GPT-4?will pose new threats to Google to content creators.?

TikTok will continue to grow. Facebook and Instagram will fade a little. Twitter will fade a lot.

More users will experiment with?BeReal, but it will probably be a fleeting fad.

The inclusion of video marketing will be table stakes in nearly every channel. Video must be a part of your marketing strategy. Live video on social will become increasingly popular and effective for follower engagement.?

Several new social media apps will launch and will help to decentralize the way people learn, connect, and share.

It's going to be an exciting year for internet marketing. Let's keep our eyes and ears open!

How Not To Get Your Google Business Profile Suspended

Previously known as Google My Business (GMB),?your Google Business Profile (GBP) is important to your digital marketing success, especially for local location-based businesses.

There are several reasons that Google may choose to suspend it. If they do, it's generally due to “quality issues” or “suspicious activity.” Want to ensure that you never let your profile get put in the penalty box?

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Is your organization's Google Business Profile (GBP) updated and accurate?

It's critical for SEO to keep your GBP consistent with your digital presence across the internet. You should also post relevant content frequently to your Google profile just as you do with your social media.?

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What are meta descriptions??Why are they important to your website's SEO??

Your website's meta descriptions show potential visitors what your page is about before they click on it. It's important for SEO.?If you update them on your own, make sure they are clear and concise.

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