Marketing Edge | June 2024
Paul Mills
Fractional CMO Providing Marketing Leadership to SMEs | Founder of VCMO | Fellow of the Chartered Institute of Marketing | SOSTAC? Certified Planner ???Host of Fractional Futures Podcast ??+44 (0)331 630 9395 ??vcmo.uk
Welcome to the latest issue of Marketing Edge, your monthly destination for staying at the forefront of marketing innovation. As business landscapes evolve at an unprecedented pace, this newsletter is your helpful guide, tailored for visionary business owners, esteemed leaders, and dynamic marketing professionals. Let me curate insightful thought leadership and handpicked content from diverse sources.
How to Choose a Fractional CMO for Your Business: A Comprehensive Guide
The business landscape is starting to embrace the concept of Fractional Chief Marketing Officers (CMO). This new leadership model offers several benefits over the traditional route of employing a full-time executive. So how do you do about choosing one for your business? In this article I offer some helpful tips on how to choose the right Fractional CMO.
"A Fractional CMO bridges critical gaps in marketing leadership by offering both strategic vision and tactical execution, essential for businesses aiming to navigate rapidly evolving markets effectively."
How to Become a Fractional CMO
It’s not just businesses turning their attention to Fractional CMOs. Senior marketers who are approaching the second half of their career are now considering leaving the confines of an in-house role for a portfolio career. For marketers considering this route, I share my personal experiences of how to make a successful transition.
"The flexibility of a fractional CMO role allows senior marketers to explore diverse industries, fostering continuous professional growth and innovation. It’s an ideal path for those seeking new challenges and a dynamic work environment."
VCMO & Maverrik? Partner to Equip SMEs with Essential LinkedIn Skills
Earlier this month I announced VCMO’s collaboration with Maverrik? - Europe’s largest independent social selling and training firm. This initiative is part of VCMO’s broader strategy promote best-in-class training to clients looking to transform how they leverage LinkedIn for winning new business. VCMO is endorsing four bespoke training programs to help sales teams, marketing professionals, thought leaders, and employees within SMEs develop advanced LinkedIn strategies. The bespoke training programmes include:
“We believe relationships unlock revenue. Our programmes are crafted to not only improve LinkedIn skills but to give people the strategy, tactics and habits to achieve success.”
Dean Seddon, Founder Maverrik?
Porters Five-Forces Analysis – Marketing GPT Chatbot
Following OpenAI’s launch of GPT-4o, anyone with a free Chat GPT subscription can now access millions of customised GPTs through the GPT Store. VCMO is building a library of customised GPT Chatbots that are a useful tool for early-stage scaleups or small businesses that lack strategic marketing capability. They can be used to guide you through the marketing planning process helping you avoid blind spots.
One of our chatbots can be used to assist businesses in utilising Porter’s 5-Forces framework for conducting an analysis of the competitive landscape. I’ve created a short video explainer to demonstrate what the Chatbot can do.
85 Essential Marketing Key Performance Indicators
What marketing KPIs is your business tracking? In this article I share a comprehensive list of the common marketing KPIs that businesses use to track and optimise their marketing efforts, ensuring alignment with strategic goals and driving sustainable growth.
领英推荐
Marketing Book Club
In each issue of Marketing Edge I will share a book that has changed my approach to marketing in some shape or form. This month’s book is all about how to tell your story in a noisy social world by the Gary Vaynerchuck. ?Jab, Jab, Jab, Right Hook aims to improve how marketers use social media to make their customers happy, and ultimately be more successful.
(I am not on any commission from the authors or publishers).
LinkedIn Expert Of The Week: Dan Gwalter
In every issue of Marketing Edge I will introduce you to an expert I personally follow on LinkedIn. I follow some brilliant minds who regularly share thought-provoking and valuable content that has changed how I think about marketing and leadership.
If you’re not already doing so, I recommend that you follow Dan Gwalter – who is an Experienced Fractional Tech Leader & Business Coach and Founder of No-nonsense Leadership. Dan helps executives make the successful transition from employee to owner of their own fractional practices.
If you need extra help in becoming a portfolio executive – Dan is your man to follow!
Try our FREE Online Marketing Audit for your Business
Our free online audit assesses your organisation's marketing capability against 70 marketing dimensions. You receive a detailed personalised Scorecard and an invite to a no-obligation workshop to discuss your results. The next 10 minutes could transform your entire approach to marketing.
Interesting Thought Leadership & Events
I spend a lot of time on social media and receive plenty of content to my inbox. Here I share some of the best thought leadership I've recently come across on topics from marketing strategy and business leadership excellence to market intelligence reports and useful stuff for owner-managers. I hope you find the content equally useful.
About the author
Paul Mills is the CEO and Founder of VCMO, an award-winning provider of fractional marketing leadership for SMEs and investor-backed companies looking to accelerate growth. Through its accredited Fractional Chief Marketing Officers, VCMO’s mission is to transform marketing potential into a sustainable competitive advantage.
Paul is a Fellow of the Chartered Institute of Marketing (FCIM) and SOSTAC? Certified Planner. With a proven track record of delivering results both domestically and internationally, he is renowned for transforming marketing performance in SMEs and global organisations, with significant contributions across legal, professional, and financial services sectors.
Find out more at vcmo.uk. ? 2024 VCMO Limited. All rights reserved.
Digital Strategist | Speaker | Fractional CMO | Consultant | Advisor | Digital Branding Evangelist
5 个月Hey Paul, sounds like an insightful issue. How did you choose the Marketing Book of the month? Paul Mills
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5 个月Thanks for the shoutout and the feature Paul Mills Not sure I would ever shout myself as being a LinkedIn expert (my feet are firmly on the ground!) But, for those reading this here's a little something → I have been here on Linkedin for over 10 years → But only started taking it seriously in 2023 → I never believed you could win clients here → I was wrong - 100% of my clients over the last two years originated on LinkedIn → I was too scared to use my voice here → But once you get started it only get's easier. So if you are starting out on your journey within LinkedIn / or / have been here for a while and struggling to make it work! Drop me a follow or connection I post daily about Fractional journeys, LinkedIn growth and how to achieve success as a solopreneur PS. I don't bite!!!