Marketing Edge | July 2024
Paul Mills
Fractional CMO Providing Marketing Leadership to SMEs | Founder of VCMO | Fellow of the Chartered Institute of Marketing | SOSTAC? Certified Planner ???Host of Fractional Futures Podcast ??+44 (0)331 630 9395 ??vcmo.uk
Welcome to the latest issue of Marketing Edge, your monthly destination for staying at the forefront of marketing innovation. As business landscapes evolve at an unprecedented pace, this newsletter is your helpful guide, tailored for visionary business owners, esteemed leaders, and dynamic marketing professionals. Let me curate insightful thought leadership and handpicked content from diverse sources.
How to Become a Fractional CMO
In this article I offer some helpful tips to senior marketing professionals how to become a Fractional CMO, why more marketers are choosing to switch to this workstyle, the skills needed to be successful & key drawbacks. There is also a free download that goes into more detail about setting up your practice.
The flexibility of a fractional CMO role allows senior marketers to explore diverse industries, fostering continuous professional growth and innovation. It’s an ideal path for those seeking new challenges and a dynamic work environment.
The Ultimate Guide to Hiring a Fractional CMO
Since launching VCMO last year, I’ve spoken to many CEOs and investors who have thrown some great questions my way about fractional marketing leadership. So that’s why I created "The Ultimate Guide to Hiring a Fractional CMO" which answers any question you may have about integrating a Fractional CMO in your business.
This comprehensive resource is packed with valuable insights to help business leaders make an informed decision about embracing this new paradigm in marketing leadership.
New Podcast – Fractional Futures
VCMO is turning the dial up on the content strategy and July saw the launch of a new podcast - Fractional Futures. The purpose of the podcast is to educate the business landscape on the transformative world of fractional marketing leadership. Each season speaks to a different audience and in season 1 we equip senior marketing executives with the knowledge on how to transition into a portfolio career. In the first episode I am joined by Dan Gwalter , founder of No-Nonsense Leadership , and we discuss the importance of choosing a niche to be successful in the market.
The Marketing Concept – All you need to know
Most people have an opinion about what marketing is. But most people share the myopic opinion that marketing is mostly advertising, events and social media activities. In this guided I introduce the marketing concept philosophy which I hope gives you a clearer understanding of the role of marketing.
Marketing Book Club
In each issue of Marketing Edge I will share a book that has changed my approach to marketing in some shape or form. This month’s book is all about how to be the very best sales professional by Nicola Cook . ?The Secrets of Success in Selling is a treasure trove of Nicola’s experiences that will help anyone in sales improve results, build stronger relationships and create long-term commercial success.
(I am not on any commission from the authors or publishers).
LinkedIn Expert Of The Week: Jack Gaisford
In every issue of Marketing Edge I will introduce you to an expert I personally follow on LinkedIn. I follow some brilliant minds who regularly share thought-provoking and valuable content that has changed how I think about marketing and leadership.
If you’re not already doing so, I recommend that you follow Jack Gaisford – Founder of Odyssey and a fountain of knowledge on all things video content. Jack has a great approach to video content and his mission is to get more businesses using video for storytelling.
And his dad is also a bit of a LinkedIn celebrity too but I’ll reveal him next time!
Discover Your Organisation’s Marketing Capability Score
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Interesting Thought Leadership & Events
I spend a lot of time on social media and receive plenty of content to my inbox. Here I share some of the best thought leadership I've recently come across on topics from marketing strategy and business leadership excellence to market intelligence reports and useful stuff for owner-managers. I hope you find the content equally useful.
About the author
Paul Mills is the CEO and Founder of VCMO, an award-winning provider of fractional marketing leadership for SMEs and investor-backed companies looking to accelerate growth. Through its accredited Fractional Chief Marketing Officers, VCMO’s mission is to transform marketing potential into a sustainable competitive advantage.
Paul is a Fellow of the Chartered Institute of Marketing (FCIM) and SOSTAC? Certified Planner. With a proven track record of delivering results both domestically and internationally, he is renowned for transforming marketing performance in SMEs and global organisations, with significant contributions across legal, professional, and financial services sectors.
Find out more at vcmo.uk. ? 2024 VCMO Limited. All rights reserved.
CEO & Co-Founder WithMe, the Simplest All-in-One Business Platform for Creators & Experts. Past: Co-Founder The DVCC. Passionate about empowering creators & experts
4 个月Very helpful, thanks.
Training professional in Bespoke IT, Microsoft & People Skills | Trusted Advisor | Change Mgmt | Team of qualified professionals | Member LPI Membership Advisory Board | Member Women on Boards | Podcaster
4 个月Paul Mills jam-packed with insights and content, just getting into, particularly like the Hiring piece
I help small business owners thrive by teaching them to create videos that stands out online | Founder of The Content Club | Doors open on the 28th of November for 25 new members!????
4 个月Appreciate the kind words, Paul!:)