Marketing Edge | August 2024
Paul Mills
Fractional CMO Providing Marketing Leadership to SMEs | Founder of VCMO | Fellow of the Chartered Institute of Marketing | SOSTAC? Certified Planner ???Host of Fractional Futures Podcast ??+44 (0)331 630 9395 ??vcmo.uk
Welcome to the latest issue of Marketing Edge, your monthly destination for staying at the forefront of marketing innovation. As business landscapes evolve at an unprecedented pace, this newsletter is your helpful guide, tailored for visionary business owners, esteemed leaders, and dynamic marketing professionals. Let me curate insightful thought leadership and handpicked content from diverse sources.
8 Ways VCMO Supports Investors With Portfolio Companies
Did you know that VCMO partners with leading venture capital and private equity firms to support pre-investment marketing due diligence. We can also improve the marketing capability of portfolio companies to boost EBITDA performance and marketing ROI, ultimately enhancing enterprise valuation before your exit.
Fractional Futures Podcast
I recently launched a new podcast series – Fractional Futures – which delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives. The first season of 10 episodes are designed for senior marketing executives that are contemplating a transition from a corporate role to a portfolio career. I am joined by Dan Gwalter , an executive coach who shares some truly golden nuggets of advice.
Lydia McLelland Joins VCMO
I'm delighted that Lydia McClelland FCIM CMKtr is the latest Fractional CMO to join VCMO. Lydia brings significant expertise to the VCMO network having held senior marketing, business development and GM roles across economic development, the arts, higher education and visitor attraction/science sectors in Northern Ireland. She is also a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a licensed SOSTAC? Trainer.
Transforming the Marketing for Yellowtail Financial Planning
Discover what happened when a financial planning company based in Exeter chose VCMO to transform their approach to marketing
“Working with VCMO has been instrumental in our marketing transformation. The pressures of a growing business meant our marketing activities were squeezed around other priorities and our ad-hoc approach was sub-optimal. Every aspect of our work with VCMO has been valuable. From creative, analytical workshops, through website redesign, to on-the-job training.”
Sarah Steele , Head of Operations, Yellowtail Financial Planning
Business Model Canvas – Marketing GPT Chatbot
Following OpenAI’s launch of GPT-4o, anyone with a free Chat GPT subscription can now access millions of customised GPTs through the GPT Store. VCMO is building a library of customised Marketing GPT Chatbots that are a useful tool for early-stage scaleups or small businesses that operate without a full-time senior marketing leader. They can be used to guide you through the marketing planning process helping you avoid blind spots.
One of our chatbots can be used to assist businesses in utilising Porter’s 5-Forces framework for conducting an analysis of the competitive landscape. I’ve created a short video explainer to demonstrate what the Chatbot can do.
领英推荐
All You Need to Know about Keywords for SEO
In the context of search engine optimisation (SEO) you will often hear marketers talking about the important of keywords. In this article I share some essential knowledge about keywords and how they are used to help optimise a website for higher search engine ranking.
Marketing Book Club
In each issue of Marketing Edge I will share a book that has changed my approach to marketing in some shape or form. This month’s book is a New York Times best seller by Chip Heath & Dan Heath. ?Made to Stick dissects why some ideas stick and explores why some people like entrepreneurs, teachers, politicians and journalists struggle to make them stick.
(I am not on any commission from the authors or publishers).
LinkedIn Expert Of The Week: Henning Schwinum
In every issue of Marketing Edge I will introduce you to an expert I personally follow on LinkedIn. I follow some brilliant minds who regularly share thought-provoking and valuable content that has changed how I think about marketing and leadership.
If you’re not already doing so, I recommend that you follow Henning Schwinum who is a big deal in the Fractional Leadership space. Henning wears many hats and is Executive Director at the Fractional Leadership Alliance , Co-Founder of #befractional and Co-Founder & Managing Partner of Vendux LLC which helps businesses achieve sales velocity.
Watch out for season 2 of my Fractional Futures podcast where I interview Henning on all things Fractional Leadership.
Free Assessment of Your Business Marketing Performance
Our free online audit assesses your organisation's marketing capability against 70 marketing dimensions. You receive a detailed personalised Scorecard and an invite to a no-obligation workshop to discuss your results. The next 10 minutes could transform your entire approach to marketing.
Interesting Thought Leadership & Events
I spend a lot of time on social media and receive plenty of content to my inbox. Here I share some of the best thought leadership I've recently come across on topics from marketing strategy and business leadership excellence to market intelligence reports. I hope you find the content equally useful.
About the author
Paul Mills is the CEO and Founder of VCMO, an award-winning provider of fractional marketing leadership for SMEs and investor-backed companies looking to accelerate growth. Through its accredited Fractional Chief Marketing Officers, VCMO’s mission is to transform marketing potential into a sustainable competitive advantage.
Paul is a Fellow of the Chartered Institute of Marketing (FCIM) and SOSTAC? Certified Planner. With a proven track record of delivering results both domestically and internationally, he is renowned for transforming marketing performance in SMEs and global organisations, with significant contributions across legal, professional, and financial services sectors.
Find out more at vcmo.uk. ? 2024 VCMO Limited. All rights reserved.
Helping growth-minded Founders, Owners & CEOs to grow their sales leadership capital by using our proprietary PerfectMatch? system to identify the ideal sales leader matched to their unique business requirements.
3 个月Paul, I appreciate the call out.
The 'Trusted Advisor' I Not Your Usual Accountant | CFO, NeD & Board Advisor | Driving Profitability, Margin Expansion & Strategic Value for Growing Businesses
3 个月Great content Paul the transformation at Yellowtail Financial Planning is awesome....
Senior Managing Director
3 个月Paul Mills Great post! You've raised some interesting points.