Marketing, E-commerce & AI

Marketing, e-commerce, and artificial intelligence sound like a winning recipe

Indeed, it is so in recent years; I have witnessed the phenomenon of artificial intelligence, which is spreading its arms in a wide variety of industries around the world.

The largest companies are already using and developing artificial intelligence activities daily.

Before we get to the advantages of artificial intelligence, we will explain the close relationship forged over the last few years between the three friends, marketing, e-commerce, and artificial intelligence, and we will explain it with questions.

Remember all the emails you sent to your target audience? Remember all the marketing panels your leads went through, the customer journeys your potential customers experience today. What complementary products do you offer your customers on your websites and digital properties? So the purpose of artificial intelligence is precise to improve these results, of course, when it works smoothly and well.

Artificial intelligence builds service systems 24/7 and marketing and sales systems 24/7 whenever you want. After you have arrived, you will ask the customer for some information. From there, the pace will only increase, the products that will come out to you will be much more accurate, and the level of personalization will be very, very high, and that's precisely what causes your customer to make the conversion on your digital asset.

Advantages:

An activity with artificial intelligence takes the whole subject of personalization to a much more precise and high-quality place:

? Artificial intelligence can match the most accurate products for that surfer/customer.

? Artificial intelligence can increase the percentage of involvement that almost every digital marketing activity has.

According to Forbes: "Predictive lead scoring is another application of artificial intelligence-based marketing that helps identify potential customers among leads. As statistics show, companies implementing lead scoring algorithms have seen a 20% improvement in conversion rates."

More from Forbes, "The chatbot market has seen incredible growth in recent years and is expected to reach approximately $1.25 billion by 2025."

In addition, artificial intelligence activity will help us, as marketers produce more accurate forecasts and better-quality data.

Artificial intelligence systems indeed cost a lot of money relative to businesses that want to grow and are not yet extensive. Still, we all hope that with the years that will pass, we will find cheaper solutions accessible to almost every business.

As marketers, it is so gratifying to see the almost meteoric pace of development in the worlds of marketing and e-commerce.

Good Luck

Dror