Marketing that Doesn’t Break the Bank

One of the biggest challenges as a small business owner is in how to compete with far bigger players in your niche when it comes to marketing.

You know that marketing is absolutely vital to your company’s success and growth, but you also know that you simply can’t afford to throw money at the problem and hope something sticks.

Your marketing efforts need to be efficient and on point.

Now, you probably aren’t going to be able to stick an ad on national TV or buy billboard space in Times Square, but there are some really great marketing activities you can do for next to nothing starting tomorrow.

And I’m talking proven, effective techniques that I (and my clients) use to bring in hundreds of thousands of dollars of new business each year. Some are quick wins, others play the long game – all are effective if you put in effort!

Ready to hear them?

Let’s go.

Research Your Market

OK, so before you can actually start marketing you need to know the people you’re trying to reach. And I mean really know them. If you don’t have an ideal customer avatar (or even better, several), then you aren’t ready for the rest of my tips yet.

You need to know your target audience’s age, sex, income level, level of education, geographical distribution, interests, pain points, and so, so much more!

Get researching!

Create Your Own Content

Creating your own content (or hiring someone to create it for you) is a fantastic way of marketing yourself, creating opportunities for quick sales by creating useful content with strong CTAs, as well as giving you the chance to build long-term engagement and trust by providing free value to your growing list of followers.

It can seem a bit daunting to begin with but believe me, creating your own content is both fun and rewarding.

Email Marketing

As you begin to build a subscriber base, email marketing will become your best friend. The more engaged you can keep your audience, the more they will begin to trust you and identify with your brand, and the more they’ll be willing to become customers down the line.

There are tons of great services out there that can help you, like Mailchimp and Woodpecker. If you aren’t using them, now’s the time to start! 

Case Studies

It is criminal how underutilized case studies are in the modern marketing landscape. Essentially a souped-up testimonial, case studies offer potential customers an insight into exactly what happens when they choose to work with you.

Pick a client you trust (and who trusts you) and outline the challenges they were facing before they worked with you. Next, explain exactly how you were able to help them, and, if possible, include some real numbers that show just how much your client gained by partnering with.

Hire someone to make it all look pretty and hey presto, you’ve got yourself a killer conversion tool.

Take Advantage of Social Media

Social media isn’t for everybody, but it should be for you if you want to grow your business. Whether you’re an avid tweeter, LinkedIner, Facebooker or none of the above, many of your potential customers will be.

Social media is an absolutely invaluable avenue to reach more people, more often. So make those accounts and start figuring out what you’re going to say. Over time, it will get easier!