Marketing Director – Artificial Intelligence Events
Circa 50,000 + Bonuses + Health & Pension
The Company…Is a globally renowned for producing global conferences, customised events and content for a cross-industry audience of executives with roles in data, analytics, data science, digital transformation, marketing, info security (cyber), and more. Award winning (Fast Track 100 twice in 3 years) business now 8 years old with a 100+ employees based in the UK; US & APAC due to expansion a new role has been created for a talented & successful Marketing Director to take the lead on a new AI based series of events looking after the Events & Editorial Team.
The Role… Marketing Director will play a key role in shaping the company’s Marketing strategy both around the Digital/Virtual Events & live planned events for 2022 onwards. This will involve recruiting an innovative Marketing team whilst looking after the Content & Editorial team.
- Play key role in the execution of the strategy.
- Budgeting and forecasting to drive profitable revenues.
- Ensure client campaign performance is met or exceeded, on time and on budget.
- Create world-class sales and marketing collateral.
- Manage and develop a high-performing and efficient marketing team from scratch.
- Digital & traditional marketing services specialist.
- Audience/customer focussed, strategic thinker with at least 5 years’ experience in marketing services and large-scale events in the B2B sector.
- Strong know-how on building marketing solutions revenue streams and digital business models.
- Expertise across all tactical marketing elements with a deep understanding of how results are delivered across multiple channels, particularly with digital marketing techniques.
- Experience of optimising and modelling data to support marketing activity effectively.
- Strong leadership with the ability to lead by example and collaborate effectively with all departments responsible for driving revenue growth.
- Highly developed interpersonal and communications skills with an ability to manage multiple stakeholders internally and externally.
- The ability to think creatively about problems and provide innovative solutions.
?The ideal candidate will have:
- 5+ years in a Marketing Manager – Events role
- People management experience or a strong desire to develop in this area
- Impeccable project management and organisational skills
- Strong communication abilities
- Keen attention to detail
- A good understanding of digital marketing and an impeccable level of written and spoken English.
- Experience working with CRM systems
- Confidence & self-motivation
- Experience in the B2B events industry is desirable or content & editorial management.