Marketing to devs is not that hard ??

Hey friend ??

Since we last talked, I successfully lived through 3 family holidays, Benedikt recorded the 200th episode of Slow and Steady, Krista went to see Miss Saigon, Eurovision happened, and Apple got to release that unfortunate ad.

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Among all that, Jane published a truly nifty guide on email marketing for devtools. In case you missed it, here’s the gist:

Email Marketing for Devtools: Are Developers Indeed Hard to Sell to?

Developers are often described as a “sensitive audience”, but the truth is they simply appreciate a clean inbox and can smell sales from a mile away. Making your main move: focusing on the value. Which is not a bad principle to work by.

Jane combined main principles, formatting ideas, email types, and real life examples into one comprehensive piece of content you can bookmark.

Read up →

BDTP???

Userlist came to existence as a way to handle your SaaS’s data in an easier and more meaningful way for the sake of growing your product. And that is something we have in common with Arpit, our guest on the podcast last month.

Arpit and Jane talked about leveraging data for SaaS growth, what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

Tune in →

Product updates

And here’s what the product team has been up to since the previous month:

• We shipped a new custom HTML block for the message composer.
• Added support for custom properties on sender profiles (like role, name, etc).
• Implemented an early experiment for conversion funnel tracking. We’ll keep you posted on how it goes.

From our miscellaneous drawer

• Apparently, Hubspot and Google are in talks over potential acquisition. A surprising number of people says they’d be willing to leave if the acquisition happens.
• Talk to any email marketer worth their buck and they will tell you open rates are no longer a reliable metric. So here’s a real life case of how Financial Times measured the effectiveness of their email campaigns.
• Two pieces of content talking about career paths email people. This podcast episode on becoming an email strategist…
• …and this article on currently predominant roles in email marketing, and the skills relevant to them.

And this would be a wrap for this month.

If you have any topics, ideas, or questions you’d like to discuss, reply to us. If you know anyone who could benefit from using Userlist, invite them to book a demo.

Until next month ??