Marketing + Development = Better Together for SEO

Gaining the most visibility possible on search engines like Google should be your first focus if you have any kind of online presence. Considering SEO for your website has proven to be crucial for businesses!?

SEO combines both backend and frontend knowledge of websites and search engines, which is where marketing professionals and technical development professionals can work together.?

This being said, one key strategy that often gets overlooked is the combined effort between marketing and development to improve search engine results. When united effectively, these two teams can significantly enhance a website's search engine optimisation (SEO) performance.

Optimising the backend

It all starts with a web development team. No matter how appealing a website looks, if its backend and central coding aren't set up properly for search engine crawlers to interpret, its SEO potential is capped and your ability to have a high-converting landing page, for example, is limited.

This is where the expertise of developers comes into play. By carefully structuring the code and incorporating elements such as heading tags and alt text, they ensure that the website is not only aesthetically pleasing and easy to read; but also optimised for search engines.

Understanding user intent

However, just optimising the technical aspects of a website isn't sufficient to get to the top of search engine results pages. To truly harness the power of SEO, it's essential to align the content on the website with the terms and phrases that potential customers are searching for.?

This is where a marketing team steps in. Through comprehensive keyword research and analysis, they identify the most relevant and high-impact keywords that resonate with the target audience. A marketing team may utilise Google’s Keyword Planner to help.?

Beyond keyword research, marketing teams then need to use copywriting that works for both the business and the search engines. Utilising keyword research to include keywords into website copy is a key aspect to eventual search engine results page (SERP) ranking. But, it isn’t just about keywords. Keywords need to be carefully and seamlessly incorporated into copy so that the content is still created for humans, not just search engines.?

Google can read the copy and identify if you are keyword stuffing, and users can easily get lost or bored with overly technical content. Marketing copywriters need to write authentic copy, in your brand’s tone of voice, whilst also considering keywords - it’s a perfect blend.?

The power of collaboration

By collaborating with both development and marketing perspectives, businesses can achieve SEO optimisation to the fullest. When both teams work together they can create and market a website that not only meets the technical requirements of search engines but also addresses the needs and interests of the target audience.?

This cohesive unit of marketing and development ensures that every aspect of the website, from its structure to its content, is optimised to its full potential, and ranking for specific high-performing keywords.

How we can help

At JUMP, we understand the importance of combining marketing and development efforts for effective SEO. Our dedicated development and marketing teams work hand in hand to optimise your website from every angle and push it up search engine rankings. Whether it's fine-tuning the backend code or crafting compelling content infused with the right keywords, we've got you covered.

Ready to elevate your SEO?

Contact us now!