?? Marketing the dental market in 2024: what trends await the contextual advertising market in medicine and dentistry? ??

?? TopTenLead specializes in the advancement of dental clinics in the Canadian market. The medical business is characterized by high complexity, competition and significant advancement costs, which makes attracting new patients an expensive process. Starting in 2022, the cost per lead began to rise and continues to rise to this day as the number of online advertising platforms has decreased and competition has increased, making it much more expensive to attract new patients.

Today I want to tell you what is happening to contextual advertising and the medical market in 2024.

?? Key behavioral metrics on dental clinic websites in 2024 ??

75% of patients enter the site from mobile devices and make decisions quite quickly, spending an average of 1 minute on the site and viewing only 1-2 pages. This points to the need to instantly engage them with content, including great offers, otherwise they may leave for competitors. Thus, setting up and running advertising is not enough - an integrated approach is important.

?? So what is contextual advertising and what are its advantages? Contextual advertising is one of the most "transparent" methods of attracting patients to the services of the clinic, realized through Google Ads search engine. It is important to understand that it is not selling dental services, but attracting targeted traffic to the site, where the patient, having familiarized himself with the information, makes a decision on the choice of the clinic based on a variety of factors.

?? For each patient, the key factor may be:

?? the price of the service (and as we remember, the dental market in Canada is very competitive);

?? proximity of the clinic to home;

?? the expertise of the doctor;

?? guarantees for treatment;

?? the convenience of the website and much more.

To get a patient to book a consultation, it is important to work on all areas that will help them decide to call or apply.

?? Benefits of Google Ads:

?? Simple, straightforward and easy to manage type of advertising;

?? Targeting the audience that is currently looking for a solution to their problem;

?? Wide possibilities for customization and hypothesis testing;

?? Possibility of analysis and subsequent optimization.

?? What is important to do even before launching such advertising?

?? You should not rush the launch of advertising, so as not to waste money.

Define services, create a competitive offer, prepare administrators and set up internal processes. Prepare website and analytics, test different settings and strategies, and analyze results. Disable ineffective elements and optimize those that are working. Don't rush to turn off advertising, even if you don't see results right away - this channel is complex and takes time to manage and optimize. Let the ads gain momentum, work and accumulate statistics.

?? From all of the above, we can draw conclusions:

In 2024, competing for patients through contextual advertising is difficult and expensive. To increase targeted traffic to the website and the number of conversions, not only financial investments are needed, but also careful work on the internal processes of the clinic. It is also important to remember that Google Ads is not just an advertisement that brings profit from the first visit, but a source of attracting a target audience that can become your regular customers.

?? If you need medical service advancement, please contact us in private messages. We will answer any of your questions and help you promote your medical business! ??

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