HERE'S OUR MARKETING NEWSLETTER OF THE MONTH

Hey marketers,

As always, this month's newsletter is brimming with fresh insights and tips, so let's get started!

READY TO CONQUER TIKTOK? WE HAVE THE HACKS!?

TikTok's?latest report says 2024 is all about being brave, curious?and hanging with your fans. Let's break down how to win on this crazy-fun platform.

• Curiosity is key!?People on TikTok aren't looking for just one answer, they want to explore everything.?Find out what your audience is already obsessed with and make content that fits their vibe.
• Boring stories, be gone!?Get your followers involved, let them tell their stories too.?
• Honesty is the best policy on TikTok! Partner with creators and talk directly to your fans. Every comment and post is a chance to build trust and show off your brand values. Viewers who see your TikTok ads are 41% more likely to trust you and 31% more likely to become superfans.

Now you're ready to crush it on TikTok???

INSTAGRAM'S ALGORITHM HAS CHANGED -?NOW IT'S ALL ABOUT SENDS

Here we go again! We were getting used to Instagram's?algorithm but?suddenly we're all back at the beginning??? But not all your marketing efforts are lost, we promise.

We've been?talking about being authentic with your followers and showing that human side in your content... and that the engagement your posts gets determines to how many people it will be shown to.?

Now, it's not too far from that but the new algorithm has seen some changes.?IG chief Adam Mosseri shared a video explaining that the algorithm will now be all about sends.?

In the video, he shares?that more people are now engaging?through?DMs in the app than they are with feed posts. With that in mind,?Instagram is actively seeking to amplify content that prompts more sharing behaviour i.e. posts that inspire more users to tap on the “Send” icon and forward it to their friends.

One piece of advice that Mosseri gave was?“Don’t force it as a creator?but if you can, when you’re making content, think about making content that people would want to send to a friend, to someone that they care about, and it will help your reach over time.”

We completely agree. Content that feels genuine and resonates with people is more likely to be shared, which can significantly increase your reach on the platform.

WHO KNEW SNAPCHAT CAMPAIGNS WOULD WORK SO WELL FOR MOVIE & TV PROMOTIONS?

There's some big news for businesses focused in the movie and TV industry.?Snapchat and Samba TV have gone through a 'tune in' reporting process and?examined?how likely people are to watch a TV show, sporting event or movie after seeing relevant promotions. You?might be surprised by the numbers obtained?but this news means there are other ways to target people to see your content. Here are the main takeaways:

• Those who saw entertainment ads on Snapchat had an 84% lift in tune-in, which in a nutshell means that after people see?those adverts, they're up for trying to watch those new TV shows.
• Snapchat ads are?capable of reaching an unique audience compared to TV promotions (79% to be exact).
• 1-in-3 tune-ins driven by Snapchat were from new viewers.

You can see the full report here if you'd like to read more about this and other findings.?Who knows, maybe this is the missing piece in your marketing puzzle that you didn't know you needed. Stay tuned for more!

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