Marketing Content.

Content writing is the number 1 key to your organization's marketing activity (whether sponsored or organic).

Content writing today is a profession and an area of responsibility; content writers have a central place in the entire world of traditional marketing that we already know. Still, it occupies a key and leading role in the digital world.

Why? Because the content is one of the main tools that will connect you to your existing audience and your potential audience

So what content do I need for my organization?

In the world of content, several areas are defined according to the organization's goals.

In every marketing funnel, we find, and it doesn't matter which one, we will always find the content first; it is the tool with which we will achieve the goal with the help of such and other means in the marketing funnel we have chosen.

Also, in the marketing panel of the so-called "Flywheel," we find the content in a way that directly affects the conversion,

In this article, we discuss flywheel marketing in greater detail.

These are the content areas in the world of marketing:

Technical professional content: I didn't just choose the technical professional content in the first option because it is, of course, my preferred one since this is the actual content that:

A. will remain for the longest time in your digital income.

B. will be a significant part of your marketing activity.

C. It will serve as a basis for creating additional marketing content.

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Professional marketing content is written, photographed (video or still) information about your products:

A. its contents.

B. The full specification of the product.

Third. Its shape and appearance.

Most surfers today know what they are looking for on a technical level, in terms of the specifications they need or want. If they do not understand that area, they will ask for information from someone close to them who will give them the technical information they need, and thus they will reach your product directly and search for you.

Professional marketing content is divided into several parts in which we seem to attract the surfer's attention and bring him directly to our product on our website and make him realize the purchase of the product.

A. Results - as marketers, we know that the final result - the more it looks, the more the surfer's eye will be drawn to you; today, in today's fast world, the results are significant in that they should speak for themselves about the quality of the product. When the written, photographed content (in video or stills) will be sharper, more focused, and closer to the quality of the result, the nature of the process will already be less critical, and it should do the job, satisfy the surfer's desire and bring it directly to the product on our website.

B. Opinions - opinions on our product will also be a vital tool for identification in one way or another with our surfer.

And they will also be used as content in our marketing funnel because we take their written opinions.

?1. We want a reliable and honest opinion.

?2. We want to give the viewer the information we want him to see about our product.

?3. We want some connection to the surfer's character or goal.

Therefore, in the whole subject of the opinion, it is essential to maintain authenticity and simplicity because we want to speak the truth about our product, and we want to bring real cases, of course, and not fictitious ones (which, by the way, the reader will immediately understand this).

C. A personal example - yes, similar to the opinion, we want to connect the surfers to our product from the experience of others; when the satisfaction from our product comes from the outside, this is what used to be called (word of mouth), only that word of mouth is now a social network with eight thousand people in the usual case.

Here too, we can; in my opinion, we should even use influencers and opinion leaders for our product, which works.

And the reason for this is when our surfers see a character they (seemingly) already "know," their attention will be much more on understanding the content they are broadcasting. By the way, the fact that the same influencer was recruited for this will not negatively affect the product but can only add.

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As mentioned, marketing content is a tool that connects your product to your audience; therefore, it should always be there, either organically or in a sponsored way; of course, today, with the tools we have, we can locate potential customers suitable for our product, those who have visited us in the past but have not yet purchased, those who have been exposed to content published on the networks, and on the leading websites, we can mark them and feed them all the time with content, content, content, in the end, the need will be determined, but the awareness of your product or organization will continue to exist all the time.

At the same time, we will be able to reach other potential customers whose values are very similar to those of the existing customers. This means that the marketing funnel doesn't end; it should always get better as learning and automation are added to it, and it should reach more and more new potential customers.

Content for organic use:

Written content will do you an excellent job and, in the future, will save you quite a bit of money; how? Quite simple.

Organic promotion (SEO) When the digital assets of their organization will be loaded with content in a consistent, continuous manner and will contain keywords that are related in one way or another to your product, over time, you will achieve organic visits directly to your product pages without having taken any action, how? Google!

As we know, Google scans the site approximately every 8 seconds from the moment it is on the air; when it detects many keywords related to your professional world (product, organization, etc.), it will start directing search results to your site, of course, SEO is a whole theory that can be studied at another time, But the idea is that as more people are directed to you from Google, stay on your site for some reason and for a reasonable amount of time and do not immediately leave, the ranking f the site will increase and with it the number of new and of course returning surfers.

In conclusion, I will point out that, as you have seen, content is a commodity that is constantly consumed, it will do the job, and no matter how old it is, it will always be an advantage in Google for my product, at the same time, you need to continue to motivate it all the time and help it bring more and more leads and sales Topical content that corresponds to the period and time.

Good Luck, Dror (LinkedIn Profile )