Marketing Cloud Platform’s Tools
Nlineaxis IT Solutions Pvt Ltd
Creating Innovative Business Solutions
As we all know, Marketing Cloud allows you to create bespoke content for each consumer via any channel, including email, online or mobile advertising, e-commerce, social media, and user communities. The marketing cloud includes all the below mentioned following tools besides being integrated inside the salesforce ecosystem - the CRM (Customer relationship management) one in the world.
List of Tools:
Mobile Studio
Mobile studio helps us leap mobile devices and enables marketing interactions via SMS (short message services), push notifications, and group messaging.
Journey Builder
Journey builder is a marketing automation solution from Salesforce that creates customized customer journeys through multiple channels.
Social Studio
This tool is aimed at creating those customized campaigns, turning our social media followers into potential leads.?
Audience Studio?
With this tool we will be able to capture data from any source and unify all that data in one single place. Audience Studio fulfills the “social listening” goal in order to enable the creation of content that is more appealing to our audience.?
Advertising Studio
Now we take the step towards digital advertising and here it is where we find the Salesforce solution to manage acquisition, retargeting and alignment campaigns.
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Datorama
This is the hub where all data can be accessed through a dashboard, where return of investment can be controlled and business growth bolstered.??
Interaction Studio
A tool to visualize customers’ experience in real time and to connect with them through any interaction.??
Data Studio
Salesforce says that Data Studio is the best solution to discover the audience, acquire data and “take control of that data”. This is the best tool to increase revenue using valuable data.???
Google Analytics 360
Marketing Cloud platform includes this tool developed by the tech giant Google, allowing users to use all the insights from customers to understand them better and obtain more from marketing actions.?