The Marketing channel that keeps generating 6-figure sales | The Friday Club | Ep 186

It all started as an experiment...

After being tired of seeing all of the smoke & mirrors, alongside the sensationalised ‘entreprenur-lifestyle’ content in the Marketing industry, we wanted to shed some light on what it’s actually like to grow a business.

In February 2020?The Business Anchors Podcast?was born. It's now generated multiple 6-figure contracts and gets mentioned by more than 60% of new customers.

This morning at 10:30am (UK time), I'm delivering a live webinar,?opening the curtain & sharing everything we've learnt about podcasting (warts and all).?Set your reminder to join us here.

Thought for the day:?It's time to start investing?at least 20% of your Marketing efforts into experimenting with new Marketing channels and tactics?(more on this below).

New Knowlton Content

1.?[Podcast/Blog] How To Deal With Stress At Work

2.?[Podcast/Blog] How To Work With Global Brands

3.?[Knowlton Nugget] The 4 Ways People Deal With Stress

4.?[Knowlton Nugget] Should You Compare Yourself To Others?

5.?[Video] When poking on Facebook becomes an obsession...

6.?[Reel] This reel pissed a few people off but has 100K views

New Content (Non-Knowlton)

1.?[Video] Jessie J on The Diary of A CEO (this made me cry)

2.?[LinkedIn Update] Add a link to the top of your profile

3.?[Snapchat News] New flying camera launch (Pixy)

4.?[Snapchat Graph] A decade of innovation at Snap

5.?[Article] 25 Insta Stories?Ideas

6.?[Instagram Study] Hashtags don't work that well

7.?[Instagram Update] 'Get quote' button being tested

8.?[TikTok News] New creator rev-share Ad product launch

9.?[TikTok Graph] TikTok is eating passive screen time

10.?[Twitter Update] First look at Edit feature

11.?[Meta News] Reels accounts for 20% of time spent on Insta

In other news...

- You may have noticed there wasn't an episode last week, or maybe you didn't because you have better things to do haha. Sorry about that. I was on holiday & wanted a break from you lot!?Here are some pics?from my holiday if you're interested.

- On Wednesday this week our team (myself included) took part in a 1-day First Aid course. It was honestly brilliant. It's an amazing feeling knowing that the skills we've learned could potentially save a life in the future! I'd highly recommend doing one.

Thought for the day:?It's time to start investing?at least 20% of your Marketing efforts into experimenting with new Marketing channels and tactics?(more on this below).

February 2020 an idea was born that’s impacted our business & our lives in ways we’d never have imagined.

After being tired of seeing all of the smoke & mirrors, alongside the sensationalised ‘entreprenur-lifestyle’ content in the Marketing industry, we wanted to shed some light on what it’s actually like to grow a business.

The Business Anchors Podcast was born.

We always try to focus at least 20% of our Marketing efforts on trying & testing new platforms & approaches.

We wanted to call it Business W*nkers to represent our non-corporate, no BS approach to doing business but settled with Business Anchors (with a cleverly positioned anchor that looks like a ‘W’ before the word ‘Anchors’) to avoid podcast platforms demoting us before people even listened.

Every week, I get to sit down with my best mate, business partner & brother (Lloyd) & tell stories & share insights on what it’s actually like growing & running our 11-person (and growing) Marketing Agency,?Knowlton.

I absolutely love it.

And the crazy part, which is a massive bonus, some people actually enjoy listening to us, every week!

The EVEN crazier part, is that we can attribute multiple 6-figure contracts that have come directly from the podcast.

Mental.

That 20% experiment now supports us to generate over 60% of our revenue!

If you fancy hearing our no BS story & lessons we've learnt,?join me on this live podcast webinar?this morning at 10:30am.

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)