Marketing Can be Genuine AND Effective

What kind of marketing are you doing for your business? Are you overwhelmed with the thought of investing your hard earned money in slick ad campaigns that may or may not offer you a return? Are you totally confused with digital marketing options and how to use social media? Did you know that at the heart of marketing, is really just a connection with your current customers, and people who need your goods or services. So, when considering your marketing efforts, the first question to ask yourself is are you keeping your customers and potential customers connected to you on a consistent basis? Understanding some marketing fundamentals of both traditional and digital marketing tactics will help catch you up and keep your business on top of the game.

Have you considered your goals? Wanting to be number one or have more clients is certainly a part but you’ll need to set goals that are more specific and can be measured so you can determine if you’re seeing the fruits of your labors. It’s also important to remember to set attainable realistic goals.

Do you know your audience? Knowledge of your competitors strengths and weaknesses is important and a competitive analysis can help you determine who they are and what products and services they offer. Marketing is a two way street. Certainly it’s a way to let people know who you are and what you can do. In addition marketing research even as simple as a customer survey can help you in determining your target audience, industry trends, and information on competitors. All these factors work hand in hand to keep both you and your customers informed.

Today’s customers are sophisticated and expect you to know who they are, what they want and anticipate their needs. Generation gaps, interests, behaviors and locations are all important factors when identifying your customers. Tailoring messages to your customers, and consistent communication with them via social media or online advertising makes them more likely to want your services and feel confident in your abilities.

However, marketing is a waste of time if you don’t take the time to track and measure your results. You will only know what is working, and how to invest future marketing dollars if you are tracking results and trying varying and new strategies if current ones are not performing. This information is essential to help you figure out what works best to help your company growing, and sometimes consulting an outside marketing firm can help.

Fortunately there’s a multitude of free resources available to help you with the latest tools and trends. The BBB’s Code of Advertising is a valuable resource in keeping you informed and becoming knowledgeable in marketing campaigns the build trust with your customers. And if you’ve been accredited by the BBB make sure to display the seal proudly! You don’t have to know everything about marketing but getting a good handle on the fundamentals can make your campaigns a success.